In this episode of The Unicorny Marketing Show, Jules Beriff, UK Marketing Director at ESET UK, reveals how businesses can build trust as a cornerstone for brand resilience.

Jules explains why trust internally—within teams and leadership—and externally, with customers and partners, is crucial for navigating crises and driving sustainable growth.

What you'll learn:

• The role of brand awareness in securing long-term customer loyalty
• Tips for fostering trust between marketing leaders and finance teams
• Insights into flat organisational structures that promote autonomy and collaboration
• How shared experiences and community-driven events spark channel partner loyalty

Don't miss this episode for a masterclass in turning challenges into opportunities. Listen now to better approach to brand strategy!

Jules Berriff graduated with a degree in Economics and Master’s in Cultural Management from Northumbria University.

Jules started working for the University on international projects whilst studying, moved into film, was seconded to BAFTA, and then, seduced by a job title, hopped into the old Business Link Service. After being made redundant, she spent a year in legal work focused on offices in the Middle East before returning to the cultural sector with the Science Museum Group. Jules then moved to English Heritage as Territory Marketing Manager for the North of England, before joining the Continuum Group in 2016 as Head of Sales, Marketing, and Brand Experience. Jules now works in the very different but exciting world of cybersecurity.

Jules has a commercial head on creative shoulders and adores marketing, relishing the complex and conflicting mix of data science overlaid with creativity that, when done right, can yield fantastic results.

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/PdZXTe7BNWs

LinkedIn: Jules Berriff FCIM | Dom Hawes

Website: ESET UK

Sponsor: Selbey Anderson

Other items referenced in this episode:

Octopus energy

Safer kids online by ESET

In this episode of The Unicorny Marketing Show, host Dom sits down with Camilla Davison, CMO of ZF Aftermarket, to explore how B2B marketing can deliver meaningful customer value.

Camilla shares her journey from consumer goods to the aftermarket industry, revealing key lessons about value creation, marketing leadership, and the challenges of balancing short-term profitability with long-term brand building.

What you'll learn:

• The role of marketing insights in strategy development.
• How to build cross-functional relationships for better business outcomes.
• Why marketing must transition from a support function to a strategic driver.

Tune in for practical advice on shaping marketing as the hub of organisational growth.

Camilla Davison has had a long and windy career that has provided many exciting opportunities for fulfilling growth and new experiences.

Starting very conventionally on a Marketing graduate recruitment scheme, Camilla spent 15 years with Kimberly-Clark on exciting Brands like Andrex and Kleenex. On moving to Africa, she found a different purpose in charitable work, supplying the basics in a more practical way for 6 years. On return Camilla settled back at KC to lead their baby business in Europe, driving both product and commercial innovation in a very competitive arena. Camilla then moved to B2B - taking those fundamental brand marketing skills to build brands in the public washroom arena. From there she went to a completely different arena of Autoparts and the aftermarket...First with Tenneco and now with ZF.

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/seBnHjQs0Jc

LinkedIn: Camilla Davison | Dom Hawes

Website: ZF Aftermarket

Sponsor: Selbey Anderson

Other items referenced in this episode:

FMCG = fast moving consumer goods

OE = original equipment

BGM = Buying group marketing

Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver.

Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact.

What you’ll learn:

• How marketing strategy becomes a translator for leadership priorities.
• Why building resilient marketing teams is essential in today’s market.
• Insights into aligning marketing metrics with leadership KPIs for greater impact.

Listen in to learn how you can redefine your marketing team as a driver of growth and strategy

Lisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society.

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/WbhVxauK0Cs

LinkedIn: Lisa Quest | Dom Hawes

Website: Oliver Wyman

Sponsor: Selbey Anderson