📘 Get Jeff Dudan's book Discernment: https://podcast.homefrontbrands.com/en-us/discernment

What happens when a CEO decides that culture isn't an HR initiative—it's the engine of the business? In this episode of Unemployable, Jeff Dudan sits down with Garry Ridge, former CEO of WD-40 Company, who spent 25 years leading one of the most recognizable brands in the world. During his tenure, WD-40 grew from roughly a $300 million market cap to $3.6 billion, expanded its iconic blue-and-yellow can around the world, and built a culture centered around belonging, trust, learning, and servant leadership. Garry and Jeff break down why leaders should coach instead of manage, why culture requires a "crock pot approach," how WD-40 empowered employees to make decisions through hierarchical values, why Garry refused to manage the company around 90-day Wall Street expectations, and how WD-40 made it through 25 years without laying off a single employee. They also get into servant leadership, handling conflict, giving difficult feedback, building trust, developing people, creating an enduring organization, and one question Garry has carried with him for decades: "Am I being the person I want to be right now?" If you're an entrepreneur, CEO, franchise owner, or leader responsible for other people, this conversation will challenge the way you think about what leadership is actually supposed to accomplish.

🌐 Garry Ridge: https://garryridge.com

🎓 The Learning Moment: https://thelearningmoment.net

🌐 HomeFront Brands: https://homefrontbrands.com

🌐 Jeff Dudan: https://jeffdudan.com

📘 Get Jeff Dudan's book Discernment: https://podcast.homefrontbrands.com/en-us/discernment

#JeffDudan #GarryRidge #WD40 #Leadership #CompanyCulture #Entrepreneurship #BusinessLeadership #ServantLeadership #UnemployablePodcast

👇 Learn more about HomeFront Brands: https://homefrontbrands.com

📘 Get your FREE copy of Discernment by Jeff Dudan: https://podcast.homefrontbrands.com/en-us/discernment

Why do customers leave—even when you think you're doing everything right? In this episode of Unemployable, Jeff Dudan sits down with bestselling author and customer experience expert Joey Coleman, author of Never Lose a Customer Again and Never Lose an Employee Again. Together they explore why employee experience and customer experience are inseparable, why the sale is only the beginning of the relationship, how trust creates lifelong loyalty, and why the best businesses aren't afraid to let the wrong customers go. Jeff and Joey also dive into leadership, parenting, company culture, onboarding, customer trust, and the surprisingly simple habits that separate remarkable organizations from average ones. Whether you're a franchise owner, entrepreneur, CEO, or business leader, this conversation is packed with practical lessons you can implement immediately.

👇 Learn more about Joey Coleman: https://joeycoleman.com

👇 Learn more about HomeFront Brands: https://homefrontbrands.com

📘 Get your FREE copy of Discernment by Jeff Dudan: https://podcast.homefrontbrands.com/en-us/discernment

#JeffDudan #JoeyColeman #CustomerExperience #Leadership #BusinessGrowth #Entrepreneur #Franchising #EmployeeExperience #CustomerService #UnemployablePodcast

👇 Learn more about HomeFront Brands: https://homefrontbrands.com

📘 Get your FREE copy of Jeff Dudan's book Discernment: https://podcast.homefrontbrands.com/en-us/discernment

What separates the greatest franchise builders from everyone else? In this episode of Unemployable, Jeff Dudan sits down with John Hewitt, founder of Jackson Hewitt, Liberty Tax, and Loyalty Brands. Over the course of a remarkable 57-year career, John has helped build more than 10,000 franchise locations, created 1,100 millionaires, and founded multiple billion-dollar franchise systems. Together, they dive into what it takes to build enduring franchise brands, why attitude always beats talent, how to create a culture of loyalty, the biggest mistakes new franchisors make, why most franchise systems fail, and the leadership principles that have fueled decades of success. Whether you're an entrepreneur, franchise owner, CEO, or aspiring business builder, this conversation is packed with timeless lessons on leadership, growth, culture, and creating long-term wealth.

👇 Learn more about Loyalty Brands: https://loyaltybrands.com

🌐 Connect with John Hewitt: https://www.linkedin.com/in/johnhewittloyaltybrands/

👇 Learn more about HomeFront Brands: https://homefrontbrands.com

📘 Get your FREE copy of Jeff Dudan's book Discernment: https://podcast.homefrontbrands.com/en-us/discernment

🌎 Connect with Jeff Dudan: https://jeffdudan.com

#JeffDudan #JohnHewitt #Franchising #Entrepreneurship #BusinessGrowth #Leadership #BusinessOwner #Franchise #LoyaltyBrands #UnemployablePodcast