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From $0 to Million-Dollar Launch: How Justin Bannon Built a $200M Company in 2008's Financial Crisis

What do you do when the world's economy collapses? If you're Justin Bannon, you quit your dream job at General Electric and launch a business anyway. Discover why starting during a crisis might be your biggest advantage and why talking to people matters more than perfecting your product.

What You'll Learn: ✅ Why 2008's financial crisis was the PERFECT time to start a business ✅ The survival mechanism that forces breakthrough success ✅ How 50 customer conversations replace months of planning ✅ Why distribution strategy beats product development every time ✅ The "accomplishment audit" that turned ideas into $200M in sales ✅ How one virtual talk led to major speaking opportunities

Key Insights:

Opportunity Born From Crisis "There's never a perfect time and there's always gonna be a reason not to. Opportunity is born out of crisis—people are hungry for something exciting during uncertain times."

Burn the Boats Strategy Justin and 4 partners quit their jobs simultaneously with no products, no customers, just an idea. "When your back is against the wall and you have to make it happen, you fight like you're fighting for air."

The 50-Conversation Rule "Don't build in a garage. Don't trademark. Don't hire attorneys. Talk to 50 people in your industry. Book 3 conversations a week. They become your most valuable source of information AND your first customers."

Distribution Over Product "Everyone focuses on product. Start with distribution. How are you gonna get this to market? Every idea dies on the shelf without distribution. Become an expert at channel strategy first."

Timestamps: 0:00 - Quitting GE During 2008 Crisis 2:00 - Jumping Off the Cliff Without a Parachute 4:00 - Why Crisis Creates Opportunity 6:00 - Linking Arms: The Power of Partnerships 9:00 - First Product Development Journey 11:00 - Million-Dollar Launch Day 14:00 - The Pitfall That Led to 300 Customers 17:00 - Stop Overthinking, Start Taking Action 20:00 - The 50-Conversation Strategy 24:00 - Why Distribution Comes Before

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Find out what one of the four hurdles of stop is affecting you the most!!



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Beat Imposter Syndrome & Stop Burnout: Practical Strategies for High Achievers

Feel like a fraud despite your success? You're not alone. In this deep dive, we unpack imposter syndrome—the psychological state where you believe you're undeserving despite overwhelming evidence of your achievements—and reveal actionable strategies to break free.

What You'll Learn: ✅ Why high achievers attribute success to luck instead of skill ✅ The "survival mechanism" behind self-diminishment ✅ How imposter syndrome directly fuels chronic burnout ✅ Concrete behavioral hacks to recognize your true worth ✅ The dangerous cycle of perfectionism and overwork

Key Strategies Covered:

1. The Accomplishment Audit Document specific micro-actions behind each win. Don't write "closed big deal"—write "spent 7 hours cross-referencing industry standards, leveraged 3 key network intros, restructured cost model."

2. Active Strength Identification List inherent skills you undervalue and connect them to your achievements.

3. Evidence-Based Thought Challenging When "I'm a fraud" thoughts appear, demand objective evidence. Your accomplishment stack will dwarf your fears.

4. The "Thank You" Hack Stop deflecting praise. Say "thank you" and STOP. No "but," no self-deprecation, no minimizing.

5. The Success Log Maintain a repository of achievement evidence: positive emails, compliments, metrics. Reference it during self-doubt.

📚 Books Mentioned:

• The Secret Thoughts of Successful Women by Valerie Young
• Presence by Amy Cuddy
• The Confidence Code by Katty Kay & Claire Shipman
• The Imposter Cure by Jessamy Hibberd

Timestamps: 0:00 - What Is Imposter Syndrome? 2:00 - Why We Diminish Our Success 4:00 - Three Counter-Strategies 6:00 - The Deflection Game 9:00 - Imposter Syndrome → Burnout Pipeline 11:00 - Setting Boundaries & Delegating 12:00 - Recommended Resources

Your

Reclaim your "zone of genius" by letting Opus Clip automatically turn your long-form podcast into dozens of viral-ready shorts—start your free trial today at podnationopus.com

For a 15% discount on your first purchase go RYZEsuoerfoods.com use code PODNA15

Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social medias
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Across The Start Line Facebook Community

Find out what one of the four hurdles of stop is affecting you the most!!



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Episode Summary Welcome to the first episode of 2026! In this transparent and vulnerable episode, host SC Jesse Blo reflects on the journey through 2025, reviewing the hits, the misses, and the unexpected wins. Jesse dives into the concept of the "Domino Effect"—how missing a specific target can still knock down barriers and lead to even bigger opportunities. Join the "SC Believers" as we set the stage for a year of conquering the "Four Hurdles of Stop."

🔑 Key Takeaways: The Domino Effect

Even if you don't hit 100% of your goals, the effort creates momentum. Jesse shares a powerful lesson from his speaking goals:

• The Goal: 5 Virtual Talks.
• The Result: Only completed 2.
• The Domino Effect: One of those 2 virtual talks became the "proof of concept" that landed him a Live Stage at Podfest 2026.
• The Lesson: "You could see how even not quite hitting your goals still has a domino effect... into something greater."

🚀 Major Announcements & Updates

Pod Nation Media Network Jesse's role has evolved significantly. He has moved from handling sales/shows to becoming the CEO of Pod Nation Media Network. The network has grown to 10 members and is now available on Roku TV.

Family Entrepreneurship

• Daughter: Growing her audience by creating "How-to" videos for her doll-making business.
• Sons: Progressing in blacksmithing and professional cooking at a convention center.

Affiliate Partners Jesse is proud to work with the following partners this year:

• Descript: AI-driven editing tool.
• Ryze Mushroom Coffee: For focus and energy.
• Opus Clip: For social media clips.

🎙️ The Four Hurdles of Stop

Throughout 2026, the podcast will continue to focus on overcoming the four main barriers to success:

1. Perfectionism
2. Imposter Syndrome
3. Failure
4. Fear

Reclaim your "zone of genius" by letting Opus Clip automatically turn your long-form podcast into dozens of viral-ready shorts—start your free trial today at podnationopus.com

For a 15% discount on your first purchase go RYZEsuoerfoods.com use code PODNA15

Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social medias
Twitter......... ..@djskoob2021
Facebook.........Facebook.com/skoobami
Instagram..... instagram.com/uepodcast2021
tiktok....... @djskoob2021
Email............... Uepodcast2021@gmail.com

Skoob at Gettin' Basted Facebook Page

Across The Start Line Facebook Community

Find out what one of the four hurdles of stop is affecting you the most!!



Black Friday coaching Sale now!! 65% off original price! go to stan.store/skoob to book your appointment and take advantage of this limited time offer!

On Twitter @doittodaycoach

doingittodaycoaching@gmailcom