Understanding Geosensitivity: A Strategic Imperative for Irish Business copertina

Understanding Geosensitivity: A Strategic Imperative for Irish Business

Understanding Geosensitivity: A Strategic Imperative for Irish Business

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Welcome to Interlinks — where strategy meets reality.


I’m Patrick Daly, the Macro-to-Micro Strategist, helping manufacturing and distribution leaders turn global turbulence into operational clarity.

In this episode, we unpack Geosensitivity—a critical yet often overlooked lens for interpreting today’s geopolitical risk landscape and shaping resilient supply chain and business strategy.


You’ll learn:

  • What geosensitivity really means — across five operational dimensions: Materials, Footprint, Transport, Data, and Customers (MFTDC).
  • Why it matters now — in today’s "3N World" of No New Normal, where geopolitical fragmentation, supply chain volatility, and regulatory divergence are converging.
  • How leading global firms like Apple, TSMC, Toyota, and Volkswagen are translating geosensitivity into strategic and operational action.
  • What this means for Irish businesses — including multinationals, indigenous exporters, importers, and logistics providers.
  • How geosensitive thinking can help businesses spot risk earlier, seize new opportunities, and build long-term competitive advantage.


From the macro to the micro, this episode connects shifting global dynamics with actionable strategic choices—especially for firms operating at the intersection of trade, technology, and geography.


Whether you're managing global operations or planning for future growth, this is a must-listen to stay one step ahead in a world of rising geo-complexity.

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