Underpricing, Overdelivering, and the Cost of Self-Doubt
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Underpricing, Overdelivering, and the Cost of Self-Doubt
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In this episode, Rachel Cicioni explores how self-doubt can follow teachers out of the classroom and into entrepreneurship. After years of burnout, she found that a lack of self-trust showed up in her branding, pricing, boundaries, and client selection.
Rachel shares the lessons she learned from underpricing, overdelivering, and making fear-based decisions as well as what changed when she began trusting her instincts instead of outsourcing her authority. This conversation highlights why building a sustainable teacher business requires confidence, clear boundaries, and self-trust.
Listen in to hear how Rachel's approaches and real life experience helped shaped her business and hear examples of tips and ways you can use them for yourself!
Chapters
00:00 The Journey of Self-Discovery in Business
02:33 Overcoming Self-Doubt and Building Confidence
05:11 The Impact of Pricing on Business Success
07:13 Learning from Mistakes: The Importance of Boundaries
09:39 Trusting Your Instincts and Making Empowered Decisions
14:39 Transformations Beyond Business: Personal Growth and Relationships