It would have taken Haley 24 ER shifts to afford the trip to Italy she just got back from — and she didn't work a single one of them. In this episode, Dr. Kylie talks with former nurse Haley Adams, who spent two full years as a skeptical customer before ever selling a single product, and who has now fully retired from nursing because of the unconventional income stream she built instead.

Haley walks through the exact steps: making her first $60 sale (a hair-care link for a coworker while on a travel nurse contract in Hawaii), then replacing her overtime, then her full-time hours, then PRN shifts — until she didn't need her nursing income at all. She and Dr. Kylie get into the science behind the IR Clinical hair care line (melatonin and caffeine blocking the DHT hormone behind hair loss), how Haley built her following from 800 to over 10,000, and why residual income from repeat customers changes the whole game.

Then it's onto the Money Map: what Haley's selling, how, and who handles fulfillment.

In This Episode:

• Meet Haley and Her Pivot — a former nurse whose unconventional income has now fully replaced nursing
• From Skeptic to First Sale — two years as a reluctant customer, then a $60 first sale made from a hospital in Hawaii
• Replacing Shifts Step by Step — overtime, then full-time, then PRN, then walking away from nursing entirely
• Why Direct Sales Can Be Simple — Dr. Kylie's own limiting belief about what counts as "a real business
• Social Media Growth and Content Skills — growing from 800 to over 10,000 followers, and learning to work with the algorithm
• Low-Tox Products and Brand Values — European beauty standards, clinical backing, and why a healthcare background made this an easy yes
• Hair Loss Factors and IR Clinical Science — melatonin and caffeine blocking the DHT hormone behind hair loss and shedding, reducing shedding up to 92%

See Haley's Hair on her Instagram: @haleymadams_

• Dr. Kylie's hair care and peptide products: drkylieburton.com

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CTA: "See you next time — this is Unconventional Income."

Thank you for being here and joining me on this Unconventional Income journey. I'd be honored for you to leave a review and share this with a friend or on your socials. Let's help more say "yes" instead of "no" due to money. We've got memories to make with those we love most.

Want in on everything I'm using and building right now?

• Hair care & peptides — my current go-to's for both, right here: drkylieburton.com
• Want to learn blood work & peptides? — I break it all down over on my Substack: https://drkylieburton.substack.com/
• Love podcasts? — Come hang out on my other podcast: PEPTALK: Peptides Unpacked
• Beehive Paint Packs — need a party activity that's great for all ages during this holiday season? Support this Unconventional Income stream and grab your paint kits at beehivepaintpacks.com
• Everything else (and then some) lives at one place: drkylieburton.com

Expect miracles,

Dr. Kylie Burton

Disclosure: some of the links above are affiliate links — if you purchase through them, I may earn a small commission at no extra cost to you.

What if your next income stream started in your shower? Dr. Kylie sits down with her friend Marissa Hathaway, who left a one-woman architectural drafting business — burnt out, overworked, and stuck behind a desk — to build a fully flexible income around hair care.

Marissa shares why hair care became her vehicle (turning 40, noticing her own hair changing, and finding the Monat IR Clinical line), and then gives a full, practical tutorial: how to actually shampoo (twice — once to sweep, once to mop), where conditioner does and doesn't belong, how to use the scalp serum for thinning hair, and the leave-in that protects length. Dr. Kylie adds the physician's perspective — why hair loss shows up after kids, during menopause, with thyroid issues, and as a common side effect of GLP1s and peptides.

Then it's onto the Money Map: what Marissa is selling, how she sells it, and what fulfillment actually looks like when there's zero inventory to manage.

In This Episode:

• Marissa's Shift From Degree to Home Business — leaving a one-person architectural drafting business after burning out behind a desk
• Finding Flexibility Through Social Commerce — discovering Monat through social media and the lifestyle it offered (including working from the ski lift)
• Why Hair Care Became the Vehicle — turning 40, noticing her own hair changing, and choosing a product everyone already needs
• Hair Loss Causes Doctors See Often — Dr. Kylie's physician perspective: postpartum, menopause, thyroid, and GLP1/peptide-related hair loss
• The IR Clinical System and What It Does — developed with University of Miami's Miller School of Medicine; reduces shedding by 92%
• How to Shampoo Twice Correctly — the "sweep, then mop" method, and why scalp-only application matters
• Wash Frequency, Workouts, and Dry Shampoo Tips — how often to wash, and a rice-starch dry shampoo trick for workout days
• Conditioner Rules and Kids' Hair Detangler — ends-only application, plus the brand's kids' line
• Scalp Serum Use and Expected Timeline — the water-based serum, application, and the 30/60/90-day results window
• Leave-In Split-End Mender for Length — protecting length and taming frizz between washes
• Can Men Use It, and How It Feels — yes, with real before/after results
• Confidence, Purpose, and the "Say Yes" Life — why this business is fulfilling beyond the income
• Money Map: Sell, Market, Fulfillment — Marissa's full breakdown of the 3 Questions
• Low-Overhead Affiliate Model Explained — no inventory, no quotas, minimal startup cost

Want to try these haircare products too? Join me on the journey by going to drkylieburton.com/hair. You'll also find it the Women's Amplify Program (step #2).

Connect with our guest, Marissa:

• Marissa on Instagram: @livewellriss
• Marissa on TikTok: @life.with.riss

What income stream will you start on this journey we take together? When you do, message me on Substack. I want to know what you're up to and how I can help you grow it. We support each other here.

This is Unconventional Income — I'll see you on the next episode."

Thank you for being here and joining me on this Unconventional Income journey. I'd be honored for you to leave a review and share this with a friend or on your socials. Let's help more say "yes" instead of "no" due to money. We've got memories to make with those we love most.

Want in on everything I'm using and building right now?

• Hair care & peptides — my current go-to's for both, right here: drkylieburton.com
• Want to learn blood work & peptides? — I break it all down over on my Substack: https://drkylieburton.substack.com/
• Love podcasts? — Come hang out on my other podcast: PEPTALK: Peptides Unpacked
• Beehive Paint Packs — need a party activity that's great for all ages during this holiday season? Support this Unconventional Income stream and grab your paint kits at beehivepaintpacks.com
• Everything else (and then some) lives at one place: drkylieburton.com

Expect miracles,

Dr. Kylie Burton

Disclosure: some of the links above are affiliate links — if you purchase through them, I may earn a small commission at no extra cost to you.

The 6 B's are the backbone of this whole show — and in this episode, Dr. Kylie breaks down all six, with real stories from seven years of building (and sometimes failing at) unconventional income. They are:

Build It: the three things every service-based offer needs — a timeline, a promise, and an easy button — including the honest story of a mastermind program that never sold, because it was missing the one thing that mattered most.

Brand It: why you are the brand no matter what you sell, and how to speak to the pain beneath the pain instead of the surface-level symptom.

Bank It: the day she gave away $200 of supplements for free because she couldn't say a price out loud, and the money-mindset shift that changed everything.

Become It, Book It, and Better It round it out: stepping into worthiness (imposter syndrome, failed board exams, and all), turning your phone into a stage, and why "done" beats "perfect" every time.

This is the framework every future solo episode builds on.

In This Episode:

• The Six B's Framework — the six pillars this podcast will build on: Build It, Brand It, Bank It, Become It, Book It, Better It
• Build With Timeline, Promise, Ease — the three things every service-based offer needs, and the difference between building a product vs. a service
• A Mastermind That Would Not Sell — the honest story of a program that failed three launches in a row because it had a timeline and an easy button but no clear promise; plus why she calls shutting down her seven-figure coaching business in 2025 a win, not a failure
• Branding Is You Plus Story — why you are the brand no matter what you sell (Russell Brunson and Alex Hormozi as examples), and speaking to the "pain beneath the pain" instead of the symptom
• Pricing, Worth, and Selling Reframed — the day she gave away $200 of supplements for free because she couldn't say the price out loud, and the money-mindset shift ("selling is something you do for them, not to them")
• Becoming Worthy of Bigger Goals — imposter syndrome, getting suspended from chiropractic school, failing her board exams twice, and why none of that ever tested what actually matters in business
• Book a Stage From Your Phone — why your phone counts as a stage, and how to use it to spread the word about your unconventional income stream
• Better It With Constant Innovation — "done is better than perfect," plus a tease of a new peptide pen innovating the peptide space

Which of the 6 B's do you need to work on first? This is the framework we'll build on all season — follow along, and see you next episode.

Thank you for being here and joining me on this Unconventional Income journey. I'd be honored for you to leave a review and share this with a friend or on your socials. Let's help more say "yes" instead of "no" due to money. We've got memories to make with those we love most.

Want in on everything I'm using and building right now?

• Hair care & peptides — my current go-to's for both, right here: drkylieburton.com
• Want to learn blood work & peptides? — I break it all down over on my Substack: https://drkylieburton.substack.com/
• Love podcasts? — Come hang out on my other podcast: PEPTALK: Peptides Unpacked
• Beehive Paint Packs — need a party activity that's great for all ages during this holiday season? Support this Unconventional Income stream and grab your paint kits at beehivepaintpacks.com
• Everything else (and then some) lives at one place: drkylieburton.com

Expect miracles,

Dr. Kylie Burton

Disclosure: some of the links above are affiliate links — if you purchase through them, I may earn a small commission at no extra cost to you.