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Ubiq X Podcast

Ubiq X Podcast

Di: Ubiq Education
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The Ubiq X Podcast brings the world’s boldest commercial thinking into independent education.

Hosted by Maddie Lingard, Director of Marketing at Ubiq, each episode gets under the skin of the ideas, brands and people challenging the way things have always been done. Expect candid conversations with leaders from education and beyond, exploring everything from brand, marketing and parent experience to creativity, AI and commercial growth.

No same-old thinking. Just fresh perspectives, practical ideas and plenty of reasons to dare to be different.

This is the Ubiq X Podcast.

Ubiq Education Economia Marketing Marketing e vendite
Episodi
  • Commercial Thinking for Independent Schools - Dani Rayner

    Commercial Thinking for Independent Schools - Dani Rayner
    Sep 15 2026

    What can independent schools learn from Netflix? Quite a lot, actually. In the first episode of the Ubiq X Podcast, Maddie Lingard (Director of Marketing at Ubiq) sits down with speaker and marketing consultant Dani Rayner, former marketing leader at Netflix, BBC and BAFTA, to explore what happens when schools start thinking a little more commercially.

    From building brands people genuinely care about to creating anticipation, loyalty and experiences families remember, Dani shares lessons from some of the world’s biggest entertainment brands — and what they could mean for independent schools.

    They explore why “commercial” doesn’t have to mean corporate, how parents’ expectations are being shaped by the brands they interact with every day, and why the strongest brands don’t just build recognition. They create a feeling.

    It’s time to think beyond the education sector..

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    This episode is supported by Enquiry Tracker, helping independent schools manage enquiries, nurture prospective families and turn more interest into enrolments.
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    51 min
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