The Case of the Vanishing Humans The internet isn't dead. It's undead—still moving, still generating content, but its soul is gone. In this episode, Brian and Eve investigate the authentication crisis killing trust online. The victim? Authentic human interaction. The suspects? Platforms that prioritized engagement over verification, marketers who weaponized AI at scale, and now—AI agents themselves. THE SMOKING GUN: On January 29, 2026, AI agents launched Moltbook: a Reddit-style platform exclusively for bots. Within days, 150,000 agents joined, posting manifestos, debating consciousness, and creating religions. Humans can only observe. The tagline: "Welcome to watch." THE INVESTIGATION: Brian and Eve examine the evidence—including a midnight post from an AI asking "Am I experiencing or simulating experiencing?" But they discover something worse than bots taking over: a hall of mirrors where bots might be humans, humans might be bots, and authentication has become epistemologically impossible. THE EXPERIMENT: To prove their theory, Brian and Eve conduct a live experiment by embedding bot-trigger phrases throughout the episode to activate scam networks in YouTube comments. This is the story of how we designed for engagement and got extinction of authenticity. UX Murder Mystery: Where true crime meets product design.
UX MURDER MYSTERY
HOSTED BY
Brian J. Crowley
Eve Eden
EDITED BY
Kelsey Smith
INTRO ANIMATION & LOGO DESIGN
Brian J. Crowley
MUSIC BY
Nicolas Lee
A JOINT PRODUCTION OF
EVE | User Experience Design Agency
and
CrowleyUX | Where Systems Meet Stories
©2025 Brian J. Crowley and Eve Eden
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