Turning client insights into persuasive copywriting copertina

Turning client insights into persuasive copywriting

Turning client insights into persuasive copywriting

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Ever been asked to put together your "client avatar" then wondered what the hell to do with it? In this short session, copywriter Steven Lewis will use a case study to show you how to turn client insights into persuasive copywriting.

Afterwards, Steven answers two listener questions, including how to charge for copywriting.

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