In this episode of Hey, Let’s Collab, I’m chatting with my friend Mariah Magazine, an award-winning SEO consultant, educator, and YouTube creator who has been helping business owners make SEO more approachable since 2015. Today, Mariah shares how collaborations helped shape the direction of her business and eventually led to a partnership that combined two different areas of expertise into one paid offer. We’re unpacking how that collaboration came together, the message that started the conversation, and the decisions that helped them turn an idea into a partnership that continues to work for both creators. We also get into what happens when a partnership isn’t working, the signs Mariah pays attention to before saying yes, and why the person you choose to collaborate with matters just as much as the idea itself.

Here’s what you’ll learn:

• How Mariah’s early service swaps and relationships helped her build confidence in SEO while creating a referral network that continued opening doors in her business
• Why Facebook groups, paid communities, local business events, and unexpected shared interests can all be valuable places to meet potential collaboration partners
• How a simple Instagram DM led to a win-win digital product collaboration
• How Mariah structured the collaboration with a 50/50 profit split, automated sale notifications, a contract, shared decision-making, and a simple system for managing ongoing revenue
• Why unclear expectations and poor communication can derail even promising collaborations, and why long-term partnerships need regular check-ins instead of assumptions
• The three things Mariah considers before saying yes to a collaboration

If you’re ready to start collaborating but aren’t sure what to say, grab your copy of my FREE Collab Scripts. You’ll get real outreach messages from successful collaborations, including the Instagram DM Mariah used to start the partnership we unpacked in this episode.

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