True North copertina

True North

True North

Di: Andrea Oliver
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A proposito di questo titolo

Most business advice is designed to sell you more advice. True North is different.

This is a no-fluff show for service-based founders who are done taking courses, and collecting information. They are ready to actually build something that holds.

Each episode is short, direct, and built around one thing: what to do next.

If your business feels held together with duct tape and willpower, you're in the right place.

Andrea Oliver is a business strategist who helps founders build structurally resilient companies with real margins and real leverage. www.octavianinvestments.com for more.

This is your True North.

Copyright 2026 All rights reserved.
Economia Gestione e leadership Leadership Management
  • EPISODE 6: What Steady Looks Like On The New Map
    Apr 23 2026

    In the final episode of the Foundation Series, the host shows that "steady" is not the absence of problems but the ability to respond when things go wrong. He reviews the five previous episodes and explains how structure, clarity on numbers, and scenario planning create resilient businesses.

    Listeners are urged to stop waiting for perfect conditions, identify the decision they've been avoiding, and use the New Map and Stronghold tools to build a durable system that lets them make faster, calmer decisions and thrive in any economy.

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    9 min
  • Episode 5: The Lever You Keep Ignoring
    Apr 23 2026

    This episode explains the "hamster wheel"—when doing more yields no better results—and reframes it as a direction problem, not a speed problem. It introduces the theory of constraints: every system has one bottleneck that limits output, and improving other parts while the constraint remains unchanged won’t move the needle.

    You'll hear common misdiagnoses founders make (positioning vs. marketing, pricing vs. sales, dependency vs. capacity, retention vs. leads), and be guided to name the single constraint in your business and why it hasn’t been fixed yet. Practical prompts help you decide what honest change is needed to actually make progress.

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    8 min
  • Episode 4: Reading The Room (The Room Being The Economy)
    Apr 23 2026

    This episode explains why founders must watch macroeconomic forces and understand what keeps their clients awake at night—because interest rates, hiring slowdowns, and falling consumer confidence change budgets, sales cycles, and decision speed.

    It gives three practical steps: identify your best clients' hidden pressures, learn the real reasons prospects delay, and notice what’s quietly gotten harder—and urges you to ask one direct question of a client and just listen.

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    8 min
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