True Cost of Content copertina

True Cost of Content

True Cost of Content

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This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse.

In the episode we discuss:

  • Viewing content costs through the buying team’s perspective
  • How AI can improve your content marketing workflows
  • Perception vs reality of the future of AI in marketing
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