Traverse Talks AI copertina

Traverse Talks AI

Traverse Talks AI

Di: John O'Neill
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Traverse Talks AI is the podcast from Traverse Automation, a business with nearly two decades of experience helping organisations navigate the ever-evolving world of technology and automation.

Hosted by our senior leadership team, each episode brings you honest conversations, practical tips, and real-world insights on how AI is reshaping the way businesses operate. Whether you're just starting your AI journey or looking to sharpen your strategy, we share what's actually working and what isn't, from people who've been in the industry long enough to know the difference.

No fluff, no hype, just experience-backed guidance from the people leading the charge at Traverse Automation.

www.traverseautomation.co.uk

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Episodi
  • Why 90% Of Businesses Are Using AI Wrong

    Why 90% Of Businesses Are Using AI Wrong
    Apr 23 2026

    Everyone's talking about AI. Boards are demanding it. Businesses are rushing to implement it. But here's the uncomfortable truth, most of them are getting it completely wrong.

    In this episode our CEO John O'Neill, CTO Tom Brandwood and Customer Success Director Richard Jeffreys dive into why so many AI projects are failing, why AI can look like it's working when it absolutely isn't, and why human expertise is more critical now than ever before. We cover:

    • Why boards are demanding AI but nobody knows what that actually means
    • The 90% of businesses using AI in completely the wrong way
    • How AI fails silently and why you'd never know
    • The calculator problem and what it means for the next generation
    • Why AI is the best helper you've ever had but it won't do your job for you

    If this resonates with you make sure you subscribe and leave us a review and share this with anyone in your business who thinks AI is going to solve all their problems overnight.

    www.traverseautomation.com
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    8 min
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