What if your travel blog is just the beginning of your business, rather than the business itself?

Travel blogger and entrepreneur Yasmin Metz-Johnson, founder of Yasmin Tells, joins Palle Bo and Rick Calvert at TBEX to explore how travel creators can turn their skills, experience and connections into new income opportunities.

After a decade of blogging, Yasmin has expanded her business into events, interior design and curated group trips through TellsTrips. Her small-group experiences take travelers to cultural events across West Africa, from art festivals in Ghana and Senegal to football in Côte d'Ivoire.

But building multiple income streams comes with challenges. Yasmin shares why she's learning to delegate, how she identifies opportunities and why stepping outside your comfort zone is essential for growth.

In this episode:

• How to expand beyond blogging and create additional revenue streams.
• Why small-group tours can be a powerful business opportunity for travel creators.
• How to leverage your existing skills, experience and international network.
• When to pivot, delegate and build partnerships to avoid burnout.
• Why cultural experiences can help travelers discover destinations they might otherwise overlook.

Relevant links:

• Yasmin Tells – Blog: https://www.yasmintells.com
• Yasmin on Instagram: https://www.instagram.com/yasmin_tells/
• TellsTrips – Group travel experiences: https://www.instagram.com/tells.trips/
• ART X Lagos: https://www.artxlagos.com
• Chale Wote Street Art Festival: https://en.wikipedia.org/wiki/Chale_Wote_Street_Art_Festival
• Dak'Art Biennale: https://biennialfoundation.org/biennials/dak'art-the-biennial-of-the-contemporary-african-art/
• Learn more about TBEX: https://tbexcon.com
• More Travel Matters episodes: https://tbexcon.com/podcast/
• Podcast produced by RadioGuru: https://radioguru.co.uk

Follow Travel Matters in your podcast app for a new conversation every Friday.

What happens when a spontaneous travel tip turns into a viral TikTok video and thousands of new followers? And more importantly, how do you turn that attention into something that lasts?

In this episode of Travel Matters, TBEX CEO Rick Calvert talks with Terry Abromitis, better known as Traveling Terry, about building a travel content business that connects social media with a blog.

Terry shares how a chance encounter at TBEX Greece led to a video showing a fellow creator how to save €822 on a flight. The video went viral, helping her TikTok following grow from 58,000 to 125,000 in less than two months.

But Terry isn't interested in collecting followers just for the numbers. Drawing on her background as a teacher and digital entrepreneur, she's developing practical ways to guide TikTok viewers toward useful content on her website.

Key Takeaways

• Turn unexpected moments into content. Some of your best-performing videos might come from everyday conversations rather than carefully planned shoots.
• Make the next step easy. Every additional click between a social media post and your website risks losing potential readers.
• Give viewers a reason to visit your blog. Terry explains how a TikTok about five useful travel apps helped quadruple her website traffic.
• Prioritize publishing over perfection. A helpful video that gets posted can do more for your business than a cinematic masterpiece that never goes live.
• Use your platforms together. Social media and blogging can reinforce each other rather than compete for your attention.

Relevant Links

• Traveling Terry on TikTok: https://www.tiktok.com/@travelingterry
• Traveling Terry's website and social links: https://linktr.ee/travelingterry
• Gerald Gruenig on TikTok: https://www.tiktok.com/@geraldgruenig
• TBEX: https://tbexcon.com
• Travel Matters Podcast: https://tbexcon.com/podcast/
• RadioGuru: https://radioguru.co.uk

Follow Travel Matters in your podcast app for a new conversation every Friday.

What if your biggest opportunity as a travel creator isn't another sponsorship, but turning your audience into your customers?

Chris Joondeph, the creator behind Authentic Traveling, has visited 170 countries and built an audience of millions by exploring places many travellers overlook or misunderstand. But his biggest business opportunity came when he started inviting followers to experience those destinations with him.

Today, his company, Authentic Tours, takes travellers to destinations including Nigeria, Ethiopia and Somalia. And despite his enormous social media following, Chris says his tours now generate more revenue than his content.

Palle Bo and Rick Calvert talk with Chris about building an audience through short-form video, turning trust into bookings, working with local partners and creating a business around something you genuinely love doing.

In this episode:

• How Chris turned a passion project into a full-time business.
• Why his first Nigeria tour changed everything.
• How content creation and group tours support each other.
• Building customer trust and encouraging repeat bookings.
• Why everyday experiences can produce extraordinary travel content.

Relevant links:

• Authentic Traveling: https://authentictraveling.co
• Chris on Instagram: https://www.instagram.com/authentic_traveling
• YouTube: https://youtube.com/@authentictraveling
• TikTok: https://www.tiktok.com/@authentic_traveling
• Facebook: https://facebook.com/authentictraveling.org
• Ethiopia and Somalia Group Tour: https://authentictraveling.co/ethiopia-somalia-group-tour/
• Extraordinary Travel Festival (October 22–25, Bangkok): https://extraordinarytravelfest.com (Use promo code Vagabond for $100 off.)
• Learn more about TBEX: https://tbexcon.com
• Find more Travel Matters episodes in your podcast app or on https://tbexcon.com/podcast/
• Podcast produced by RadioGuru: https://radioguru.co.uk

Follow Travel Matters in your podcast app for a new conversation every Friday.