You worked hard to earn the client. So why would your marketing stop once they book?

In the final episode of the PLOT series, we're talking about the T: Tiny Detail. And this one is a little different.

Instead of finding another piece of content to post on social media, we're using the tiny details you learn about your clients to create better loyalty marketing and turn first-time clients into repeat clients.

Because by the time someone has planned and taken a trip with you, you know A LOT about them. You know what they loved, what they didn't love, what they were willing to spend more on, what surprised them, what their kids couldn't stop talking about, what they would never do again, and maybe even where they're dreaming about going next.

The question is: are you actually capturing that information and using it?

In this episode, we're talking about how to:

• collect Tiny Details before, during, and after a client's trip
• use post-trip feedback to build a living client profile
• create personal, one-to-one touchpoints that don't feel like sales pitches
• segment past clients based on what they actually care about
• make mass email marketing feel more personal without pretending a first-name field is personalization
• use your CRM to help you remember what your brain absolutely will not
• create marketing that makes your clients think, “She knows us.”

Your CRM shouldn't just tell you where someone traveled. It should get smarter every time they travel with you.

Because the proposal gives you marketing material. The relationship gives you marketing intelligence.

And some of the most powerful marketing you do may never be posted publicly at all. This is the final piece of PLOT, and it's all about keeping the clients you've already worked so hard to earn.

Come find me on Instagram: @kellihayessmith
https://www.instagram.com/kellihayessmith/