Wellness and beauty are converging fast. Glosshouz is one example of how founders are building scalable brands at the intersection of both. In this episode, Solomon sits down with Loni Le Van-Etter, founder of Glosshouz to explore the business behind one of the industry’s most distinctive concepts.

Loni shares her entrepreneurial journey, the thinking behind Glosshouz’s one-stop wellness model, and the realities of growing a franchise in an evolving industry. The conversation covers company culture, customer retention strategies, and the role of passion and persistence in long-term business growth. This episode offers valuable insights for founders, franchisors, and anyone building a brand in wellness or beauty.

Takeaways:

• Glosshouz was built to combine wellness, beauty, and medical aesthetics in one experience.
• Loni’s career shift was driven by a desire to create meaningful impact through business.
• The one-stop model simplifies wellness and beauty services for modern consumers.
• Franchising became a natural growth path as the brand gained traction.
• A strong company culture plays a central role in sustaining growth and alignment.
• Mentorship and guidance help entrepreneurs navigate complex growth stages.
• Long-term success requires patience, consistency, and continuous learning.
• The BFF savings program contributed to stronger customer retention and loyalty.
• The wellness industry is moving toward more integrated, holistic solutions.
• Passion for aesthetics and wellness continues to shape the brand’s vision and direction.

Learn more:

https://www.glosshouz.com/home

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Franchise owners visit:

franchisemarketing.io

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