In this episode of Curiously Stuck, Chelsea Stuck sits down with Tyler Stambaugh to explore why emotional capital and attention are the new drivers of customer relationships.

From moving beyond transactions to building loyalty through authentic engagement, Chelsea and Tyler dig into:

• Why emotional capital is becoming the foundation of customer relationships
• The shift from transactional selling to relationship-driven marketing
• How to cut through digital noise and capture meaningful attention
• The role of technology in creating authentic customer engagement
• Why retention and loyalty are more valuable than constant acquisition
• How new platforms and visual storytelling are changing the game
• Lessons from Tyler’s entrepreneurial journey adapting to market shifts

“You can’t outspend everyone on ads anymore,” Tyler explains. “But you can out-care them.”

Whether you’re leading a sales team, scaling a startup, or rethinking your marketing strategy, this episode offers practical insights for building customer relationships that last.

🎧 Tune in, take notes, and start investing in the kind of capital that really matters.

🔗 Connect with Chelsea and Craeve & Co.: https://craeve.com/

#CuriouslyStuck #CustomerEngagement #MarketingLeadership #ContentStrategy #CommunityBuilding

Welcome to Curiously Stuck

Every founder, executive, and creative leader has been there—that pivotal moment where you don’t know the next move, but you know something has to change. Curiously Stuck is a podcast for those moments. Hosted by Chelsea Rae Stuck, brand strategist and founder of Craeve & Co., this series dives into the honest, often messy stories behind leadership pivots, unexpected challenges, and the curiosity that drives reinvention.