Trademark Killed My Brand Name—So I Rebuilt | Gianni Orisawayi

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When a trademark dispute forces you to shut down, do you quit—or rebuild stronger? Independent perfumer Gianni Orisawayi shares how he closed a brand he spent six years building, why he chose to rebrand, and the mindset that carried him from setback to second launch.

We cover the emotional hit of ending "Oluri," the creative reset that followed, and the practical business math behind indie fragrance: unit costs, packaging, minimum order quantities, and self-funding. Gianni also breaks down the role of mentorship, the power of community at the Black Nose Lab, and the routines that help him balance a 9-to-5 with a 5-to-9.

If you're a founder, creator, or indie brand builder navigating a cease-and-desist, this episode is a playbook for resilience, rebranding, and momentum.

Highlights

Trademark clash & closing "Allori"

Rebrand strategy: document the journey, ship imperfectly

Pricing, MOQ, and funding realities for small fragrance brands

Mentorship, community, faith, and routines that keep you moving

Follow Gianni: @curatedbygianni

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