Top Author Trends in 2026 (Part II) copertina

Top Author Trends in 2026 (Part II)

Top Author Trends in 2026 (Part II)

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Ricci and Ferol wrap up their 2026 book industry trends analysis by diving into the final two themes: discovery and sovereignty. They explore how book discovery is shifting from algorithm-driven feeds to trusted channels—think celebrity book clubs (Reese Witherspoon, Oprah), BookTok influencers, indie bookstores, and curated newsletters. The conversation highlights how word-of-mouth remains the #1 way readers find books, but the channels amplifying that word-of-mouth are evolving rapidly. Ricci and Ferol then tackle author sovereignty, celebrating the growing control authors have over their publishing journey. From innovative formats (like murder mysteries delivered as weekly letters!) to direct selling and flexible publishing paths, 2026 is shaping up to be a year of creative freedom and democratization. At its core, this episode emphasizes that while trends are predictions, the future offers authors more options and opportunities than ever before.


You'll learn:

  • Trusted channels are replacing algorithms for book discovery — Readers are moving away from algorithmic feeds toward curated newsletters, indie bookstores, libraries, and brands they trust
  • Celebrity book clubs are the new bestseller kingmakers — Reese Witherspoon's picks are influencing bestseller lists like Oprah's Book Club did 15 years ago, with Jenna's Book Club and BookTok influencers also driving massive discovery
  • Brand partnerships and author collaborations are accelerating — Authors are cross-promoting with each other and building collaborative worlds that increase discovery and reader engagement
  • Authors have unprecedented control over their publishing paths — The democratization of publishing is accelerating, giving authors more flexibility in how they publish, distribute, and connect with readers
  • Innovative formats are emerging beyond traditional books — Examples include murder mysteries delivered as weekly letters in the mail, creating unique reading experiences that stand out
  • There's no single "right way" to publish in 2026 — The multiplication of options allows authors to find paths and channels that align with their comfort zones and goals
  • 2026 is shaping up as a year of creative freedom and optimism — The convergence of discovery channels, author sovereignty, and new formats creates an environment ripe for creative experimentation

Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.

The Written Word Podcast is produced by Heart Centered Podcasting.
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