Send us a text

We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out.

• definition of lifecycle marketing and where it sits in the funnel
• flows versus campaigns, triggers and exits
• lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset
• avoiding spammy outreach and protecting deliverability
• separating cold email, CRM marketing and transactional messages
• segmentation tactics to exclude bot clicks
• timing windows for B2B upsells and proposal follow-up
• using replies to shift from automation to one-to-one
• A/B testing cadence and watching unsubscribes
• mapping flows with goals, steps, content and CTAs
• tools for building flow maps and where to find Craig

If this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

Try Crewfiction

Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses.

We start with the foundation: a clean, fast author website that imports your Amazon titles in minutes and centers the details readers actually search for—your genre and tropes. That simple shift supercharges discoverability and credibility, especially when paired with a custom domain. From there, we talk practical SEO, from search-friendly page structure and page speed to leveraging a content ecosystem that pushes your pen name and books higher in results. You’ll hear how curated reviews, link-in-bio consolidation, and clear calls to action turn casual browsers into subscribers.

Then we dive into list growth and retention. Reader magnets—prequels, deleted scenes, bonus epilogues—sit front and center and feed a welcome sequence that builds trust. Sam shares how CrewFiction’s fiction-first newsletter platform gives you story-driven templates and launch workflows so you’re never stuck wondering what to write. We also explore collaboration: finding authors with matching tropes for swaps and promos, using a searchable directory to align audiences, and tracking what works with built-in analytics, tagging, and segmentation for ARCs, superfans, and new readers.

If you want a simpler way to get discovered, collect emails, and sell more books without burning out, this conversation hands you the toolkit. Subscribe for more au

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us a text

Download Lisa's LAUNCH framework.

We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content.

• why original research beats AI‑generated content
• how to choose partners with shared ICP and credibility
• using customer language to shape survey topics
• assembling minimum viable assets during fielding
• unveiling insights on expert panels without your team
• small events as strong intent signals
• feedback loops via platforms and post‑event surveys
• nurturing with themes, tools, and persona content
• translating practitioner–executive language gaps
• co‑promotion across newsletters, Slack, and LinkedIn
• timing a yearly research cycle for maximum impact

It’s not if this episode made things feel a little more doable. I'd love to help you take the next step with the booked-out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

Meet Lisa Shaw

Lisa Shaw is the founder of Devon Point Group, where she partners with global technology brands on research-driven thought leadership programs. A former journalist turned content strategist, she combines deep analytical skills with storytelling to create high-impact marketing campaigns. Her team's work has earned recognition from the Web Marketing Association and HSMA. Lisa writes about B2B event marketing strategy at MarTech.org.

LinkedIn |

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup