Tim Brownson: Why Most Coaches Fail at Marketing and How to Fix It
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Tim Brownson: Why Most Coaches Fail at Marketing and How to Fix It
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Most coaches quit within two years without a single paying client. Tim Brownson explains why.
After 21 years in coaching and 13 years helping coaches build practices, Tim has seen the patterns. Training programs teach coaching skills but ignore business fundamentals. New coaches create websites filled with jargon like "holding space" and "creating alignment" that mean nothing to potential clients.
Tim's advice: stop hiding behind your laptop. Get to networking events. Give talks. Run workshops. One in-person event produces more clients than months of Instagram posts.
He also pushes coaches to embrace AI now. Tim uses it two to three hours daily and refuses to take clients who avoid it. The technology will transform coaching, and early adopters will have the advantage.
Hosts Dr. Steve Jeffs and Erwin de Grave explore these themes with Tim on The Coaching Edge Podcast.
Watch the full episode here: https://thecoachingedgepodcast.com/tim-brownson-why-most-coaches-fail-at-marketing-and-how-to-fix-it/