TikTok Provides Boost for 100-Year-Old Food and Beverage Manufacturer
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TikTok Provides Boost for 100-Year-Old Food and Beverage Manufacturer
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The Jel Sert Company is a family-owned business that has been at the forefront of innovation in the food and beverage industry since 1926. Jel Sert's products include dessert mixes, drink mixes, and freezer bars, and are made exclusively in West Chicago, Illinois.
Ken Wegner is President of The Jel Sert Company. The grandson of Jel Sert founders Charles and Lillian Wegner, Ken grew up in the business and has worked at the company since 1985, helping steward beloved brands while expanding Jel Sert’s community impact, and growing its workforce to more than 1,400 employees. He discusses the firm's recent expansion within West Chicago, as well as how real-time searches and social data from platforms like TikTok are guiding new flavor development and brand partnerships for Jel Sert. Ken speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.
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