🎙️ Episode 32 - Minimum Pricing, Smart Scaling, and Starting Small: Scott Ziegler of ProTech Pressure Wash

In this episode of Through the Noise, I sit down with Scott Ziegler, a Detroit firefighter and pressure washing business owner who built a profitable service business by starting small, reinvesting wisely, and learning through experience. Zig shares how he went from a basic Home Depot setup to running multiple trucks and employees, all while keeping debt off the table.

But this conversation goes deeper than equipment and tactics — we explore the lessons that actually matter:

• How setting a minimum price protects your time and your team.
• Why underpricing early creates long-term ceilings.
• The truth about efficiency vs. quality, and why equipment doesn’t change value.
• How to grow using business money only, not loans or shortcuts.
• Why branding and professionalism matter from day one.
• Lessons from failure, confidence, and charging more without regret.

If you’re building a service business and want to grow without burning yourself out or racing to the bottom on price, this episode will challenge how you think about value and growth.

👉 Don’t miss this episode of Through the Noise with Scott Ziegler.

#ThroughTheNoise #ZigScott #PressureWashingBusiness #ServiceBusiness #PricingStrategy #Entrepreneurship #SmallBusinessGrowth

🎙️ Episode 31 — Behind the Lead Machine: Megan Beattie of Tony Hoty Training & Consulting

In this episode of Through the Noise, I sit down with Megan Beattie, one of the home service industry’s strongest voices in CSR performance, outbound strategy, and high-conversion systems. From telemarketing floors to leading multi-million-dollar call teams, Megan brings a level of clarity to sales that most businesses overlook.

We dig into the core drivers of real growth:

• How Megan builds outbound teams that consistently produce results.
• Why old leads and past customers are your fastest revenue wins.
• What owners get wrong about CSRs, scripts, and conversions.
• How smaller companies can create simple outbound systems that scale.

If you're ready to turn quiet phones into consistent opportunity, this conversation will challenge the way you think about sales, leadership, and growth.

👉 Tune in and learn how to turn every lead, list, and conversation into real revenue.

#ThroughTheNoise #MeganBeattie #HomeServiceGrowth #CSRTraining #OutboundSales #LeadGen #BusinessLeadership

🎙️ Episode 30 — Building Businesses That Last: Mickey Lyles of Immeasura Growth Partners

In this episode of Through the Noise, I sit down with Mickey Lyles, founder of Immeasura Growth Partners, to talk about what it really takes to build a sustainable, scalable business. From humble beginnings on a dirt road in South Carolina to helping companies grow and sell for millions, Mickey brings decades of experience in leadership, financial discipline, and business fundamentals.

But this conversation goes deeper than metrics — it’s about mindset, balance, and defining success on your own terms:

• The three choices every entrepreneur must make — time, money, or control.
• Why fundamentals beat fancy tactics every time.
• How to save before you hire and plan your next big move.
• Why AI still can’t replace human connection in sales and service.
• What private equity buyers really look for (and often ruin after acquisition).
• How to build repeatable systems and create real legacy without burnout.

If you’re ready to stop chasing hacks and start building something that lasts, this episode will show you how to lead smarter, scale sustainably, and find peace in the process.

👉 Don’t miss this powerful conversation with Mickey Lyles on Through the Noise.

#ThroughTheNoise #MickeyLyles #BusinessGrowth #Entrepreneurship #Leadership #HomeServiceBusiness #PrivateEquity #AI #TimeMoneyControl #ScalingBusiness