Following on from our awesome chat with Laura, in this tear jerker of an episode, we speak to Emily Boden, a customer experience executive at Prostate Cancer UK.

We talk about everything from the start of Emily's career, through to how her team were responsible for an additional £500,000 gift.

We have a small debate about the term "customer", talk about why spending time with customers is important, and even cover off how customer experience is "seen" within the organisation - and what the team are doing to change that.

Meet your hosts

David Amos-Reeves is a customer transformation leader who brings clarity and long-term thinking to complex environments. He is known for spotting the patterns others miss and asking the questions that challenge the status quo to build purposeful, psychologically safe teams.

Natasha Evans is a supporter experience leader and strategist with a passion for driving positive change in the charity sector. Driven by curiosity and boundless enthusiasm, Tash is a dedicated mentor and friend to the sector who believes in the power of measuring SX and taking action from insight.

Dave and Tash bridge the gap between big-picture strategy and high-energy execution, combining analytical depth with a human-centric approach to help charities to navigate change without losing their soul.