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As we head toward the end of the year, I wanted to do something a little different with this episode.

Instead of rushing straight into goal-setting, planning, and “new year, new energy” vibes, I wanted to create space to pause. To reflect. To actually look at what just happened in your business before you try to fix, change, or overhaul anything.

Because every year I see the same pattern.
We finish the year tired, relieved it’s over, and already thinking about what’s next. New goals, new plans, new strategies. And while I love that energy, what often gets skipped is reflection.

Not reflection to beat yourself up.
Not reflection to replay every mistake.
But reflection so you don’t carry the same patterns into a new year and expect different results.

In this episode, I walk you through the questions I think every product-based business owner needs to ask themselves. We talk about effort versus effectiveness, busy versus profitable, and why “fine” is not the same as sustainable.

I also share why looking at your numbers matters more than ever, how to review your time and energy honestly, and why enjoyment and creativity still need a seat at the table if you want a business you actually want to grow.

This episode is your permission slip to slow down, get curious, and reflect without pressure.

If you want support with this process, I’ve linked my free Business Review & Reset download here, along with a vision board exercise if you like planning visually. You’ll also find links to Transform Your Wholesale and Roadmap to Profit, depending on where you’re at in your business.

And if you’re already multi-six figures and thinking about what’s next, there’s a waitlist link here for a new next-level option I’m building for 2026.

I’m taking a short break from the podcast after this episode to reflect, refine, and build what’s next with intention. Thank you so much for being here, for listening, and for growing alongside me.

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I'm Mel Robbins! from @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

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I’m switching things up in this episode and getting straight to it.

No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our business.

Because lately, I’ve been hearing the same things again and again from product-based business owners.
People aren’t buying anymore.
Everyone only wants discounts.
Nobody opens emails.
January is dead.
I don’t want to annoy my audience.

And honestly? Most of these are not facts. They’re beliefs. And beliefs are just thoughts you’ve repeated long enough that they feel true.

In this episode, I unpack some of the most common assumptions I see brands and retailers making about selling, marketing, email, Christmas, sales seasons, pricing, and customer behaviour. I also talk about where these beliefs come from, how negativity bias sneaks in, and why assuming the worst is one of the fastest ways to stall your growth.

We talk about why selling is not pushy or icky, how marketing is actually service, and why your job is not to guess what’s going on in someone else’s wallet.

If you’ve been holding back, second-guessing yourself, or quietly wondering if it’s even worth promoting right now, this episode is for you.

Listen in, then ask yourself one simple question.
Is this actually true, or is it just a belief I’ve been carrying around?

Support the show

I'm Mel Robbins! from @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us Fan Mail

5 Things Every Promo Email MUST Have (If You Want Sales!)**

If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.

So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.

This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.

In this episode, we cover:

1. Why your subject line needs to slap, not snooze

Boring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.

2. The must-have CTA above the fold

If your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins.

3. High-contrast design that people can actually read

Pastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.

4. Clear, non-waffly copy that respects your customer’s time

Promo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.

5. One email, one goal

If you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.

+ Bonus tip

A little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.

• Subject Line Examples: here
• My favourite contrast checker: https://coolors.co/contrast-checker

• Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.

Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes money while you sleep? Join my Nail Your Email Marketing program. You will be obsessed.

Support the show

I'm Mel Robbins! from @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.