This One's About... Jason Vanderground
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This One's About... Jason Vanderground
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A powerful idea is only useful if you can move it forward.
Jason Vanderground, author of DREAM to Reality: The Framework that Builds Brands, Sparks Movements, and Drives Real Change, joins This One’s About…, a podcast by Mission Point Press to talk about the gap between having a vision and actually executing it.
Drawing on 30 years of strategic marketing experience—including his role in launching the national “He Gets Us” campaign—Jason developed the five-part DREAM framework: Define, Research, Experience, Apply, and Measure.
The conversation explores strategic clarity, leadership, audience understanding, and the practical work required to transform ambitious ideas into measurable action. For leaders, marketers, entrepreneurs, and anyone trying to move an idea beyond the brainstorming stage, DREAM to Reality offers a repeatable path forward.