This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose copertina

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Di: Joe Pulizzi & Robert Rose
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A proposito di questo titolo
 Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.Joe Pulizzi & Robert Rose Economia Gestione e leadership Management Marketing Marketing e vendite
Episodi
  • Is the Open Web Closing? plus Midterm Marketing Trends (557)

    Is the Open Web Closing? plus Midterm Marketing Trends (557)
    Nov 6 2026
    The internet is changing, and not necessarily for the better. Reddit is preparing to put more of its content behind a login wall. Meanwhile, two new studies reveal something surprising about the midterm elections. Americans are increasingly turning to content creators for election information, but very few are asking AI chatbots. Joe Pulizzi and Robert Rose discuss what these changes mean for marketers, publishers, creators, and anyone trying to build an audience they can actually reach. Creators Are Winning the News Battle Nearly two-thirds of American adults say they get information about the 2026 midterms from online creators, while just 8% report using AI chatbots for election information. Joe and Robert examine what this means for traditional news organizations, the creator economy, and the future of audience trust. Reddit Is Closing the Doors Reddit plans to experiment with requiring users to log in as Google search referrals decline. More than one million weekly search referrals have disappeared, and Reddit's CEO is questioning whether AI-powered search delivers traffic to anyone. Is this the beginning of the end for the open web? Robert's Loser: Instagram's Creator Payment Strategy Instagram is reportedly offering select YouTube creators as much as $500,000 to bring long-form videos to its platform. Meanwhile, Instagram leadership maintains that broadly paying creators doesn't deliver a positive return. Robert examines the contradiction between attracting established stars and creating a sustainable business model for everyday creators. Joe's Winner: Prof G Turns Election Coverage Into a Subscription Opportunity Scott Galloway and the Prof G team are offering five days of free live election coverage, along with a special 26% discount on Prof G+ subscriptions. Joe explains why this is a smart example of connecting timely content, community, and a paid subscription business. Robert's Rant: Where Are All the AI Shopping Agents? DoorDash reports receiving only several hundred orders through third-party AI agents, despite handling millions of deliveries each day. Is agentic commerce the next great shopping revolution, or are marketers confusing future potential with present reality? Joe's Rave: Denmark's Message to America A Facebook page called Denmark has attracted attention with its humorous, pointed message to American voters about democracy and the importance of participating in elections. Joe discusses the power of personality, humor, and a distinctive point of view to communicate something meaningful. ---- Want to start building something that matters? Joe's free 21-Day Challenge gives you 21 simple ideas to help you take action, create consistently, and make progress toward something important. Get started at thetilt.com/21. Main Stories Creators Become a Major Source of Midterm Election Information Pew Research: Few Americans Use AI Chatbots for Election Information Axios: Reddit Moves Toward a Logged-In Experience Winners and Losers Instagram Offers YouTube Creators Up to $500,000 Colin and Samir Interview Raises Creator Payment Questions Prof G: Midterms and Live Election Coverage Rants and Raves TechCrunch: DoorDash's AI Shopping Agent Numbers Denmark Facebook Page ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 ora e 15 min
  • The AI Numbers Are Getting Ridiculous (556)

    The AI Numbers Are Getting Ridiculous (556)
    Oct 30 2026

    The business of content is changing, and the numbers are getting ridiculous.

    In this episode of This Old Marketing, Joe Pulizzi and Robert Rose break down Anthropic's eye-popping IPO filing and what it tells us about the future of AI. Next, Instagram is testing videos up to 90 minutes long. Is every social platform trying to become YouTube? Finally, the U.S. Small Business Administration officially recognizes content creators within its small-business classification system. What does this mean for the future of creator entrepreneurship?

    In winners and losers, Joe celebrates Pauly Shore's viral horror short Remain Calm, and what it teaches us about reinvention, creative risks, and finding an audience. Meanwhile, Robert applauds Apple Music for showcasing the human creativity behind its new brand identity.

    In rants and raves, Robert tackles the growing confusion between citations and brand mentions in AI search. Meanwhile, Joe raves about Noah Smith's fascinating look at how AI could usher in a golden age of scientific discovery.

    Plus: Joe introduces The Tilt's free 21-day challenge, featuring 21 ideas to help you think differently, take action, and make meaningful changes in your life and work. Get started at thetilt.com/21.

    Links from the show

    Main stories

    • Anthropic's S-1 Is Wild: The New York Times

    • Instagram Tests Feature Film-Length Videos: The Hollywood Reporter

    • SBA Officially Recognizes Content Creators: U.S. Small Business Administration

    Winners, rants and raves

    • Joe's Winner: Pauly Shore's Viral Horror Short Remain Calm, iHorror

    • Robert's Winner: How Apple Music Created Its New Brand Mark, Marketing Brew

    • Joe's Rave: A Golden Age of Science Is Coming, Noah Smith

    • Robert's Rant: Citations vs. Mentions in AI Search

    The Tilt 21-Day Challenge

    • 21 Ideas in 21 Days

    -------

    This week's sponsor:
    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot.

    Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 ora e 8 min
  • When Marketing Goes Too Far [Elon, Vivek and Forrester] (555)

    When Marketing Goes Too Far [Elon, Vivek and Forrester] (555)
    Oct 23 2026
    Is Elon Musk a marketing genius, or has Tesla officially crossed the line from hype into overpromising? Joe Pulizzi and Robert Rose kick off the episode with Tesla's latest flying-car demonstration and talk about the real reason for Elon's stunt and what he could have done differently. Next, the duo digs into two fascinating research reports from Anthropic. Why do the people building AI have such radically different expectations for the future than the general public? And what is AI already doing to jobs inside Anthropic itself? Joe and Robert explore what these findings mean for marketers, employees, and the future of business. It's a heated debate. In winners and losers, Robert names Braze his winner and Salesforce his loser following Salesforce's multibillion-dollar acquisition announcement. Joe examines the controversial political advertisement from Vivek Ramaswamy's Ohio gubernatorial campaign, asking an important question: Just because you can do something in advertising, does that mean you should? Finally, in rants and raves, Robert takes aim at Forrester's latest agency predictions, including its forecast that 20% of independent agencies will face acquisition, downsizing, or closure in 2027. Joe celebrates his friend Matt Wilkinson's new academic research exploring the Trust Portfolio concept and the growing importance of human relationships in marketing. Another can't-miss episode of This Old Marketing! News Stories Elon Musk's Flying Car (CNN): https://www.cnn.com/2026/10/15/business/tesla-unveils-what-it-says-is-a-flying-car Anthropic: Expectations for the Future: https://www.anthropic.com/research/expectations-for-the-future Anthropic: Employment at Anthropic: https://www.anthropic.com/research/employment-at-anthropic Winners and Losers Salesforce Announces Braze Acquisition: https://investor.salesforce.com/news/news-details/2026/Salesforce-Signs-Definitive-Agreement-to-Acquire-Braze/default.aspx Ramaswamy Campaign's Controversial Ohio Ad (New York Times): https://www.nytimes.com/2026/10/21/us/politics/ramaswamy-acton-ad-ohio.html Rants and Raves Robert's Rant: Forrester Predicts Independent Agency Sector Will Shrink 20% (MediaPost): https://www.mediapost.com/publications/article/418896/forrester-predicts-that-indie-agency-sector-will-s.html Joe's Rave: Matt Wilkinson's Trust Portfolio Academic Research: https://www.mdpi.com/2076-3387/16/10/520 ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 ora e 20 min
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