Most founders think marketing and PR are cost centers.
That mindset quietly destroys valuations.

In this episode of Unicorn Investors Network, we sit down with Jonathan Englert, founder of AndIron, to unpack how strategic storytelling directly drives revenue, trust, and exit value — and why AI has just made communications mission-critical for startups.

Jonathan shares real-world examples where clear, disciplined storytelling added an estimated $10M to a company’s exit, why founders often become the biggest bottleneck to growth, and how LLMs like ChatGPT now shape your startup’s narrative whether you participate or not.

If you’re a founder, operator, or investor navigating growth, fundraising, or AI disruption — this conversation is essential.

• Why marketing & communications are revenue drivers, not expenses

• The hidden way founders become a “toxic handbrake” on their own company

• How premature PR and rushed announcements permanently damage credibility

• Why AI models trust third-party media more than your website

• How to build a core story that scales across products, markets, and funding rounds

• Why AndIron replaces hourly billing with aligned incentives and equity

Large Language Models don’t return links — they return narratives.

That means:

• Your media footprint = your AI-generated reputation

• Consistent third-party coverage increases AI recommendation likelihood by 3–5x

• Startups without a clear story risk being misrepresented or invisible

This episode explains how founders can actively shape their AI story instead of reacting to it.

Jonathan Englert is the founder of AndIron, a strategic storytelling firm partnering with founders to build category-defining companies.
With a background in journalism (Columbia University, The New York Times) and startup scale-ups, Jonathan helps companies turn narrative clarity into measurable enterprise value.

Unicorn Investors Network connects founders, operators, and investors to real conversations about scaling companies, securing capital, and building long-term value — without hype, fluff, or pitch decks.

00:00 – Why founders misunderstand marketing
05:30 – The “toxic handbrake” founder mindset
14:10 – How bad PR permanently damages startups
24:45 – Strategic storytelling as a valuation lever
38:20 – AI, LLMs, and the future of brand trust
52:00 – AndIron’s equity-aligned model

Startup growth • Founder mindset • Strategic storytelling • AI & investing • Venture capital • Exit strategy

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