The old rules of creativity are dead. Are you adapting fast enough?

Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most innovative ideas and how to break free from your industry's echo chamber to cultivate truly original thinking.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it's about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own "market of one".

Plus, the surprising power of saying "no" to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree.