One of the most informative podcasts on judging bull riding from the PBR, ABBI and on down to the junior levels. Jeff Kimble has judged them all. Professional, experienced and no-nonsense info. from a straight shooting guy who's been successful on both sides of the bucking chutes. If you're a rider, bull owner or "armchair quarterback" to professional bull riding, this podcast will give you more insight into how things actually work. To judge rank you've gotta Think Rank.

You gotta believe. You can tell yourself good, positive, productive things, but unless you truly believe them, it's not gonna work. Your subconscious mind won't believe it. The automatic success mechanism in your brain has your back - but only if you believe it's possible. It's so basic to success. It's so rank. Think Rank.

When you give yourself one option - there's no room for failure. Matt Sharp is on top of his game and rising. A former novice bull rider, handy mechanic and now professional videographer, this cowboy goes all-in at whatever he does. He'll laugh at himself and make you laugh harder. But he never quits working. More than a minivan full of motivation, Matt Sharp gets the job done. Always. That's rank. He's rank. Think rank.

Part A of Episode 107

There are no "how to lose" books in the library. Just reading the self help books won't work either until you have a better self image. Nothing works until you learn to believe in yourself. Becoming the winner you are supposed to be isn't easy, but you can give yourself a chance. Everyday. Take the strange out of change by having a better self image. David talks about a smiple excercise to help you get there. It's easy to do and works. It's rank. Think Rank.

You can't outperform you're identity. Your conscious mind is the gatekeeper to your subconscious. In other words, you are what you tell yourself you are. That's all your subconscious hears. Your subconscious never sleeps and it doesn't have a sense of humor. It takes you at your word. Your output comes from what you input. This episode has some powerful output on what you input into your subconscious. You can change when you choose to. You can grow at any age. That's rank. Think rank.

From the bull riding arena to the heat of the inner city streets, Steve Washington is the same heart in new boots. He's always leaned into his fears. The former professional bull rider is now a professional fire fighter. He continues to excel in the most dangerous settings by relying on what always got him through and to the next rodeo regardless of the circumstances - do what it takes to get there and try harder when you nod your head. A dedicated family man and friend to all, Steve is both humble and funny, respectful and respected. He's enjoying every stop of the ride life has him on. That's rank. Think rank.

Rank. Rough around the edges. Recognized. Real. That's Jimmy Morris. As a parent, as a competitor or as a friend - you either love him or you're probably nervous when he's near. He's as real as it gets with an educated, experienced and often enthusiastic opinion about all things bull riding. Jimmy talks with David in a "no holds barred" discussion about everything from growing up in rank company to raising the next generation of winners - yours and his. Jimmy Morris is real rank in the truest definition of both words.

Man up. Own up. You don't get from life what you want. You get from life who you are. Your identity is your destiny. You can never outperform your identity. Change is possible. It starts in your subconscious. Not on the surface. Change is rank. Think Rank.