In this episode, Jen sits down with Chad Cooper and Annie Sexton-Stewart to explore why drama, vulnerability, and authentic storytelling are essential for effective marketing. They discuss how embracing a genuine origin story can serve as the ultimate strategic blueprint to stand out and build connections with your audience. They also break down a self-aware campaign for Peoria, Illinois that leads with honesty and a sense of humor.

Links:

Discover Peoria Campaign

City of Dyersville: Video Work

City of Dyersville: Brand & Messaging

Cedar Ridge: Never Blend In

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Jen and Jill welcome Angie Kendall, CEO of Hand in Hand, to talk about small teams with mighty strategies. The group discusses how to keep lean teams aligned and aimed at the target, as well as using decision-making filters, strengths-based partnerships, and job crafting to prevent employee burnout. Plus, they dive into a round of "unpaid advertisements" to share a few of their favorite apps, hacks, and products. And of course, a few classic sidetracks, including geriatric millennials, sanctioned yelling, and a thirst for kilts.

Learn more about Hand in Hand: https://www.handinhandqc.org/

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Join Jen and Ryan as they go behind the scenes of quality video production with de Novo’s Senior Video Producer, Andrew Ravera. They discuss the entire production "train", from essential pre-production and planning to final delivery, and how to keep your production on track. They also emphasize documenting the process to showcase human creativity. Plus, they dive into one of de Novo's recently awarded videos for Creative Briefs.

Links:

Frontier Co-op - Alisia Weaver's Story

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or check out previous episodes of Think Fresh!