Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses. Join thousands of founders receiving my newsletter, The Scaling Journal, for free: https://www.mattc.com/newsletter/This is the simplest Facebook ad system I've found to scale to $10,000 a day or more... and it runs on a single campaign with a single ad set!Last month, one of my businesses spent $437,000 of our own money on Meta ads. When I found this setup, it seemed too simple to be real, so I ran it past two friends who own agencies managing millions in ad spend every month. They confirmed it.You can manage this in about an hour a week.What's in the video:- The three things all modern advertising comes down to — good ads, testing, and scaling — and why you need all three- The chocolate cake ad: how one close-up photo helped take us from $2.5M to $25M- How to make good ads: competitor research, pulling copy straight from reviews, and the formats that work- Setting your target — cost per acquisition vs. ROAS, and how our number went from $40 to $100 as the business matured- The exact campaign structure, on screen: one campaign, one ad set, cost per result goal- Why the cost per result setting is the whole thing — you're telling Meta what a customer is worth to you, and it does the testing and scaling for you- The 20-30% scaling rule, how often to actually check performance, and why patience is the ingredient most people skip- The optional second campaign, if you want to get a little fancier- Why most businesses don't need an agency until they're spending a few thousand a dayIf you're running your own ads, thinking about hiring an agency, or already paying one a percentage of spend, this will tell you what you're actually paying for.--DISCLAIMER This video is for educational purposes only. Results vary and are not typical. This content does not constitute legal, financial, or professional advice. Always consult a qualified professional before making business decisions.