"AI will take our marketing jobs". How many times have you heard that in recent years?

Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI - but marketers who can adapt and expand their skillset to offer more value than AI ever could.

Miles spoke about his framework - becoming a "T-shaped Google Ads Specialist" in detail, explaining what you need to do to futureproof yourself and your marketing career going forward.

Timestamps:

0:00 - Coming up

1:33 - Intro

5:20 - Additional resources

6:46 - What is a T-Shaped Google Ads Specialist?

13:47 - How Miles became a T-Shaped specialist

18:42 - Optimizers vs. Maximizers

21:26 - Broadening your value proposition

29:09 - The AI risk for marketing jobs

32:12 - Key books & resources for marketers

37:00 - Should you be worries about the 'AI apocalypse'

44:56 - Zuckerberg's fully-automated marketing future

48:28 - One piece of advice for marketers right now

50:28 - Final thoughts

Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/futureproofing-yourself-as-a-t-shaped-marketer

Follow Miles on LinkedIn: https://nl.linkedin.com/in/milesmcnair

The PPC Edge Newsletter: https://www.ppcmastery.com/blog

The PPC Hub Community: https://www.ppcmastery.com/hub

Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choice amongst marketers, with studies showing that advertisers spend more on Google Ads than both Meta and Amazon Ads combined.

...But do they still deserve the majority of your ad spend in 2026 and beyond?

To find out, we spoke to Matt Shenton (Biddable Director at Croud and host of the Paid Search NYC podcast) to find out whether you should divert more of your paid media spend towards other platforms - and how to do it in a way that's both effective and low-risk.

Timestamps:

0:00 - Coming up

0:15 - Intro

2:09 - Matt’s insights from Paid Search NYC

3:31 - US vs. UK: Marketing mindsets

4:22 - Key advice for platform diversification

10:52 - Budget reallocation mistakes

13:44 - Ad platforms with the most potential

19:17 - Matt’s thoughts on Perplexity / AI ads

21:17 - Testing channels/platforms fairly & cheaply

25:15 - Marketing efficiency ratio & MMMs

26:10 - Maintaining marketing spend efficiency

29:06 - Testing brand campaign value effectively

31:12 - Matt’s attribution strategy

36:35 - Will Google still dominate PPC in 2 years?

39:29 - Final thoughts

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  https://www.youtube.com/channel/UCtyJASw15BD_E_aq6hX-FJA
• Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, 41% of salespeople say sales and marketing alignment improves lead quality, while 29% say it can increase revenue and improve customer experience. To help leaders and teams bridge the gap between marketing and sales, we spoke to B2B marketer, speaker, and author Pam Didner.In this episode, Pam spoke about how marketing metrics determine lead quality, how to make marketing content more sales-friendly, and how to adapt your paid media strategy to capitalize on top-of-funnel opportunities as well as bottom-of-funnel conversions.

Plus, get some bonus marketing insights from Pam - including some brilliant ways to optimize your content for AI.Timestamps:0:00 - Coming up0:10 - Intro2:15 - How does Pam rank so highly in LLMs? (Icebreaker question)11:34 - Why is there a disconnect between marketing and sales?13:50 - Key Sales/Marketing alignment mistakes17:13 - How Marketing can help Sales use content19:52 - Structuring paid media to speak to top/mid funnel24:24 - What should count as an MQL?26:24 - Should you automate lead vetting?31:19 - Marketing’s role after the initial sale36:23 - The key ABM mistakes40:22 - How many companies should you target with ABM?43:56 - Final thoughtsDon't have time to listen? Get the written highlights from the session here: https://www.lunio.ai/blog/align-marketing-and-sales-teamsFollow Pam on LinkedIn: https://www.linkedin.com/in/pamdidner/Get deeper insights from Pam by checking out her series of books: https://pamdidner.com/books/Subscribe to the Lunio YouTube channel to make sure you don't miss an episode of the paid media lab podcast - or find us wherever you get your podcasts:Watch on YouTube: ‪@lunio_ai‬ Listen on Spotify: https://open.spotify.com/show/5K858fJ...Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... Listen on Amazon Music: https://music.amazon.co.uk/podcasts/7...Get more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library