This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast).

Jess, Cindy, and I talk about:

• Why I don’t want employees (at least for now), and how I intentionally built a team of contractors
• How I manage client relationships and quality control with multiple writers
• The real numbers behind how I price our services and pay my team
• What launching the agency actually looked like (spoiler: it wasn’t an overnight success)
• And the surprising offer that’s quietly become a bestseller

If you’ve ever thought about expanding your business beyond just you, this episode gives you a behind-the-scenes look at the why, the how, and the very real challenges that come with it.

Huge thank you to Jess and Cindy for having me – and for asking the questions that really pulled back the curtain on this next chapter of my business.

Listen to my other, email marketing-related interview with Jess & Cindy here >> "A $35,000 from a 400-person email list with Eman Ismail"

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