The consumer in me
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A proposito di questo titolo
I never asked
to be called a consumer.
It sounds like something
to be measured,
regulated,
adjusted in a spreadsheet.
Something meant
to do its job quietly.
We talk about consumer confidence,
consumer protection,
consumption as growth.
As if the world stops
when we stop buying.
GDP rises.
The planet shrinks.
We know this.
Consumption is extraction.
Consumption is waste.
Consumption is everything
we claim we must reduce.
And still.
Who doesn’t want enough money
for a little ease?
A quieter car.
Food that tastes like surplus.
A holiday where thoughts
are allowed to rest.
I want to be called human.
Or citizen.
Something that implies responsibility.
But I also want enough.
Maybe a bit more than enough.
I know
most of what I buy
won’t make me happy.
I buy it anyway.
It feels briefly right.
As if something clicks into place.
I also know
it isn’t good for the planet.
But in the grand scheme,
my small purchase
feels infinitely small.
I don’t have much buying power.
But if I did,
I’d probably use it.
So no,
I’m not different.
Maybe the point isn’t
that we’re wrong.
Maybe the point is
that we look for safety
and happiness
in something
we already know
can’t hold us.
/ Simon Philip