The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels copertina

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

Di: Fexingo
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A proposito di questo titolo
 What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economia
Episodi
  • Why Webinar Engagement Metrics Are Misleading You

    Why Webinar Engagement Metrics Are Misleading You
    Nov 13 2026
    Most webinar hosts obsess over attendance numbers and chat volume, but those metrics often mask a deeper problem: passive viewing. In this episode, Lucas and Luna break down the difference between vanity metrics and behavioral signals that actually predict conversion. We look at how leading marketing teams are shifting their focus to engagement depth—like scroll behavior, Q&A participation, and drop-off points—to build funnels that truly convert. If you are tired of high attendance but low sales, this is the diagnostic framework you need. #WebinarMarketing #DigitalSales #ConversionOptimization #EngagementMetrics #VirtualEvents #FexingoBusiness #BusinessPodcast #MarketingStrategy #SalesFunnel #LiveSelling #DataDriven #CustomerJourney #OnlineEducation #LeadGeneration #BehavioralAnalytics #TechStack #GrowthHacking #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    8 min
  • How Webinars Build Trust Before The Sale

    How Webinars Build Trust Before The Sale
    Nov 12 2026
    Most webinar hosts treat the presentation as a sales pitch, but conversion experts know the real work happens in the quiet moments between slides. This episode examines how strategic pauses, specific data disclosures, and controlled vulnerability transform passive viewers into active buyers. We look at the psychology of trust signals, why admitting imperfections boosts credibility, and how to design a thirty-minute session that feels like a consultation rather than a lecture. Lucas and Luna break down the anatomy of high-converting virtual events, focusing on the subtle behavioral cues that separate skeptical scrollers from committed customers. #WebinarMarketing #VirtualEvents #TrustSignals #ConversionOptimization #FexingoBusiness #BusinessPodcast #MarketingStrategy #SalesPsychology #AudienceEngagement #LeadNurturing #DigitalSales #CustomerExperience #OnlinePresentations #BehavioralEconomics #ContentMarketing #GrowthHacking #LucasAndLuna #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • Webinar Fatigue And The Rise Of Asynchronous Selling

    Webinar Fatigue And The Rise Of Asynchronous Selling
    Nov 11 2026
    In this episode of The Webinar Marketing Podcast, Lucas and Luna explore why live attendance is dropping and how top performers are pivoting to asynchronous webinar funnels. We look at the specific mechanics of pre-recorded, high-touch virtual events that drive revenue without the scheduling friction of live calls. By examining case studies from B2B SaaS companies who have doubled their conversion rates by removing the live requirement, we break down how to design for time-shifted engagement. This is not about lazy replays; it is about structured, interactive content that respects the prospect's calendar while maintaining the depth of a traditional sales presentation. #AsynchronousMarketing #WebinarStrategy #B2BSales #ContentDistribution #LeadNurturing #DigitalEvents #SalesFunnels #VideoMarketing #ConversionOptimization #CustomerJourney #LiveVsRecorded #EngagementMetrics #SaaSMarketing #FunnelDesign #TimeManagement #ProspectExperience #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 min
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