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In this episode of the Christian Business Advantage Podcast, Alyssa Avant breaks down the five essential elements of a successful short-form marketing video. From creating strong hooks and using captions to showing up authentically and including a clear call to action, you’ll learn how to grab attention quickly and make your reels, TikToks, and YouTube Shorts work for your business. If you want your short-form videos to be more strategic—and more effective—this episode is for you.

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In this episode of the Christian Business Advantage Podcast, Alyssa Avant breaks down the different types of video you can use in your business marketing in 2026. From long-form videos like podcasts, interviews, trainings, and Facebook Lives to short-form content such as reels, YouTube Shorts, and TikToks, Alyssa explains how each fits into a simple, repurposing-friendly strategy. You’ll walk away with practical ideas for creating video content that works smarter—not harder—and supports your overall marketing goals.

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In this episode of the Christian Business Advantage Podcast, Alyssa Avant kicks off a brand-new January series all about video marketing. You’ll learn why video is no longer optional for your business in 2026 and how it can help you build trust, boost engagement, increase conversions, and improve your SEO. Alyssa also shares how she’s personally committing to using more video this year—and challenges you to do the same. Tune in to discover the “why” behind video and get a preview of what’s coming in this month’s series.