Sandro Jenni is a researcher at the University of Zurich's Psychology Personality Lab. He is studying the political psychology of sustainable plant -based food system change.

My LinkedIn: www.linkedin.com/in/sandro-jenni

Email: Sandro.jenni@psychologie.uzh.ch

Link to my research group: https://www.psychology.uzh.ch/en/areas/sob/perspsy/team.html

Links to my published papers from the episode:

First study: https://doi.org/10.1016/j.fufo.2025.100825

Commentary paper: https://doi.org/10.5964/phair.19613

Prevent Bhutan from establishing its first slaughterhouse: https://www.change.org/p/prevent-bhutan-from-establishing-its-first-slaughterhouse

For today's episode, we explore the hidden face of vegan entrepreneurship. We often see vegan products mysteriously appear and disappear on the shelves of grocery stores, but how often do we stop to wonder what's happening behind the scenes? How did those products find themselves there? Well, today you will get some answers, and they won't make you look at vegan products the same way again.

To guide us through this topic, I have with me five amazing entrepreneurs.

Miyoko Schinner, of course, who describes herself as an Epicurean activist out to create justice for animals, people, and the planet. She is the founder of the Rancho Compasión (https://www.ranchocompasion.org/) animal sanctuary and author of The Vegan Creamery, her latest book (https://www.penguinrandomhouse.com/books/752115/the-vegan-creamery-by-miyoko-schinner/).

An Pham, the entrepreneur behind Bodhi Gourmet (https://bodhigourmet.com/) vegan Asian sauces and Boida Outerwear (www.boidaouterwear.com) with its collection of Vegagooz winter outerwear. Also, the organizer of the Vegan Christmas Market of Montreal.

Meg Kelly, who co-founded the Veganic Agriculture Network (https://goveganic.net/). She also teaches the Learn Veganic (https://learnveganic.com/) online gardening course to empower people around the world to grow their own fruits and veggies at home.

Sandra Nomoto is a book whisperer for authors with impact. She herself authored two books, including the world's first vegan marketing book, Vegan Marketing Success Stories (https://www.sandranomoto.com/vegan-marketing-success-stories-media-kit/). She also co-founded VEG Networking Canada, Canada's only vegan networking group.

And finally, Brett Christoffel, the founder of All Y'alls Foods (https://allyallsfoods.com/), plant-based proteins such as plant-based jerky. A portion of All Y’alls Foods’ profits supports the Ranchers Advocacy Program, an initiative of the Rowdy Girl Sanctuary.

If you have any comment or question regarding the show, send a message to theveganreportpodcast@gmail.com

Follow The Vegan Report on Instagram: https://www.instagram.com/veganreportpodcast/

Follow The Vegan Report on X: https://x.com/veganreportshow

Today, we travel to Denmark to explore the amazing work of the Vegetarian Society of Denmark.

I welcomed their Secretary-General, Rune-Christoffer Dragsdahl, to discuss why the Vegetarian Society of Denmark, despite its support of veganism, is not called the Vegan Society of Denmark, the art of building coalitions with people you disagree with, what if the annexation of Greenland into the US could be beneficial for stopping whale hunting?, Rune-Christoffer's secret to not burning out and much more.

If you have any comment or question regarding the show, send a message to theveganreportpodcast@gmail.com

Connect with the Vegetarian Society of Denmark: https://vegetarisk.dk/english/

Learn about Animal Charity Evaluators top 10 charities: https://animalcharityevaluators.org/recommended-charities/

If you have any comment or question regarding the show, send a message to theveganreportpodcast@gmail.com

Follow The Vegan Report on Instagram: https://www.instagram.com/veganreportpodcast/

Follow The Vegan Report on X: https://x.com/veganreportshow

Music by Oleksandr Stepanov from Pixabay