The Value of Great Marketing for Small Businesses copertina

The Value of Great Marketing for Small Businesses

The Value of Great Marketing for Small Businesses

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Professor Mat Hughes talks with Ryan Chute, the Wizard of Ads, about the value of great marketing for small businesses. We talk about how messaging and strategy are far more important than the channel, the importance of being relational not transactional, and crafting an identity customers can empathize with.
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