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The Value Pricing Podcast

The Value Pricing Podcast

Di: Mark Wickersham
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A proposito di questo titolo

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.© 2026 The Value Pricing Show Economia
  • Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants
    Feb 2 2026

    Struggling to get traction with your social media?


    What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits?

    In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform.

    You'll hear real examples, powerful prompts, and tips on tailoring content to platforms like Facebook, LinkedIn, and TikTok.

    Find out how ChatGPT can supercharge your content.

    Spoiler: the problem might not be your content—it could be your offer.

    Find out how to fix it, test it, and start seeing results.

    The latest episode of the Value Pricing Podcast is now available: Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

    In today's episode you will learn:

    • How social media fits into your full marketing strategy
    • What metrics actually matter—and how to track them
    • Ways ChatGPT can improve and rewrite your posts
    • How to tailor content for Facebook, LinkedIn, and TikTok
    • Tips for writing in your own unique brand voice
    • Smart ways to test, tweak, and optimise your content

    Don’t miss out—this episode is packed with practical tips to turn your social media into a lead-generating machine!

    Listen now!

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    52 min
  • How to Automate More of Your Firm with Agent Mode in ChatGPT
    Jan 19 2026

    What if ChatGPT could do the work, not just talk about it?


    In this episode, we explore Agent Mode and how it automates real tasks inside your firm.


    From deep research to clicking through software, fixing issues, and building spreadsheets.


    We cover bookkeeping, competitor research, lead generation, and client advisory use cases.


    This is practical AI you can use right now.


    Fast. Powerful. Game-changing.

    The latest episode of the Value Pricing Podcast is now available: How to Automate More of Your Firm with Agent Mode in ChatGPT

    In today's episode you will learn:

    • What Agent Mode is and why it changes everything
    • How deep research and action combine to automate work
    • Real examples for bookkeeping, payroll, and bank feed fixes
    • Smarter competitor research using reviews, forums, and sentiment
    • How Agent Mode supports lead generation and advisory services

    Don’t miss out on discovering how Agent Mode can transform ChatGPT from a chatbot into a powerful automation engine for your firm.

    Listen now!

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    38 min
  • 5 Prompting Upgrades You Need for GPT-5 and Agent Mode
    Jan 5 2026

    GPT-5 has changed the rules—are your prompts keeping up?


    Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode.


    Learn why prompt engineering is more important than ever, and how small structural changes can unlock better reasoning, accuracy, and control.


    We break down real examples, including meta-prompting and planning-before-execution techniques you can use immediately.


    If GPT-5 has felt frustrating or unpredictable, this episode shows you exactly how to fix it.


    Sharper prompts. Smarter agents. Better outcomes—starting now.

    The latest episode of the Value Pricing Podcast is now available: 5 Prompting Upgrades You Need for GPT-5 and Agent Mode

    In today's episode you will learn:

    • Why GPT-5 demands clearer, more structured prompts than before
    • Five practical prompting upgrades for better accuracy and control
    • How planning before execution improves GPT-5 reasoning dramatically
    • When to use instant, thinking, and agentic workflows effectively
    • How meta-prompting upgrades old prompts for GPT-5 performance

    Don’t miss out on learning how to take back control of GPT-5 and turn smarter prompting into consistently better results.

    Listen now!

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    38 min
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