Premier League clubs have until the end of the 2025-26 season to phase out gambling shirt sponsors. From summer 2026 they are banned entirely. Some clubs have been generating £20 to £25 million a year from those deals. The replacement market is a buyer's market and every sponsor knows it.

The clubs that treat this as a commercial opportunity rather than a revenue loss will come out ahead. The ones that wait until summer will be negotiating from desperation.

David Paton, Founder and CEO of Kinross Sport, has been inside this problem. He took Blackpool FC from £35,000 to £200,000 in shirt sponsorship in six weeks with no gambling. He turned around Spartan Race UK from a £750,000 annual loss. He ran Peterborough United through an FA Cup run that generated £1 million in additional revenue in a fortnight.

This episode shows you what the opportunity looks like and how to move on it before the window closes.

What this unlocks for you

• A framework for replacing gambling sponsorship with partnerships worth more commercially and reputationally
• Why the commercial opportunity inside a financial crisis in sport is almost always bigger than the problem itself
• The sequence that creates a real turnaround in sport and why most organisations get the order wrong
• How to move fast under pressure without making decisions you regret

About the Guest

David Paton is Founder and CEO of Kinross Sport, a specialist sports advisory business focused on strategic investment, operational excellence and turnaround at C-suite level across football, rugby and events businesses.

LinkedIn: https://www.linkedin.com/in/davidpaton1/

Website: kinrosssport.co.uk

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The Value Agenda is Kingsgate's podcast on turnaround, restructuring and value creation.

In this episode of The Value Agenda, Oliver Colling sits down with Milly Camley, Chief Executive of the Institute for Turnaround, to explore what the turnaround profession really looks like today and why so many businesses wait far too long to ask for help.

Drawing on 25 years of IFT history, a membership of the UK's most experienced turnaround practitioners, and a front-row seat to rising distress across every sector, Milly brings an authoritative and energising perspective on early intervention, the end of cheap money, and what modern turnaround actually demands.

Highlights

• What the Institute for Turnaround is and how its accreditation process works
• Why IFT members have been busier in the last 18 months than at any point in the organisation's history
• The single biggest barrier to turnaround engagement and why it has nothing to do with cost
• How to read your cash position and competitive environment before you need external help
• Why the modern turnaround professional needs EQ as much as IQ
• The crossover between turnaround skills and growth business skills
• What risk registers miss — and what everyday risk awareness actually looks like
• Why the era of cheap money is over and what that means for mid-market businesses right now

Connect Visit Kingsgate www.kingsgate.uk.com

Email podcast@kingsgate.uk.com

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In this episode of The Value Agenda, Oliver Colling sits down with Kingsgate Chairman Steve Swayne to unpack how distress really develops inside organisations and what experienced operators look for long before insolvency is on the table. Drawing on decades of work across private equity, healthcare, manufacturing and retail, Steve focuses on the practical realities of stabilising a business when pressure is building and time is short.

Highlights

• How turnaround professionals think about the early stages of distress
• Why free cash flow, debt structure and covenants matter more than headline profit
• The three fault lines: people, process and risk inside a stressed organisation
• What it means to change the drumbeat from monthly reporting to daily control
• Why talking to lenders, customers and frontline staff reveals more than internal reports
• How “odd behaviour” and displacement activity show a business is close to the edge
• What leaders can do now to create runway and protect value

Connect
Visit Kingsgate
www.kingsgate.uk.com

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podcast@kingsgate.uk.com

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thevalueagenda.beehiiv.com

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Kingsgate | Oliver Colling | Steve Swayne

Watch and subscribe on YouTube: The Value Agenda