Most founder exits are a missed opportunity Muriel Touati, a seasoned acquirer who has signed over 100 NDAs and navigated the data rooms of countless deals, reveals the hidden gaps that can cost you millions at sale. Discover how she’s helping founders unlock premium valuation multipliers of up to 8x through strategic preparation and understanding the valuation gap most overlook.This episode dives into the real stories behind high-stakes acquisitions, including Muriel’s firsthand account of evaluating and pushing back on questionable deals—showing founders how to spot red flags and build a business that commands top dollar. You’ll learn why founder dependency, customer concentration, and weak digital assets sabotage valuation and how to identify and fix these issues years before you plan to sell.If you’re aiming to exit on your terms and maximize your sale price, these insights are essential. Muriel’s approach empowers founders with practical steps—like documenting processes, diversifying clients, and building recurring revenue—that turn an average business into a high-multiple asset.Perfect for founders with revenues between $500K and $10M, or those contemplating growth and eventual exit, this episode offers a behind-the-scenes look into what buyers really see—and what sellers miss—and how to close the valuation gap with confidence.Find out why most businesses never sell and how to prepare yourself for a successful exit that respects your hard work. Get inspired to think differently and take concrete steps today to maximize your company’s true worth.