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The UnNoticed Entrepreneur

The UnNoticed Entrepreneur

Di: Jim James
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A proposito di questo titolo

Business marketing for entrepreneurs.


I talk with entrepreneurs and experts about how to build a brand and generate more leads.


My name is Jim James. I've built my own companies on 3 continents since 1995 , including a multi office public relations agency.


On the show I bring you tools and tactics that you can put into practice on the same day.


I also publish a magazine and newsletter.


Please visit and sign up to stay up to date:


https://www.theunnoticedentrepreneur.com





© 2026 The UnNoticed Entrepreneur
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  • Vibe coding...the risks to your business and how to avoid them.
    Jan 6 2026

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    If you’re excited about building with AI—shipping apps, spinning up agents, or using “vibe coding” tools like Replit, Lovable, or n8n—this episode will change how you think about risk, security, and long‑term value.

    In this conversation, Jim James sits down with Dave Horton, VP of Solutions at Airia (AIRIA), to unpack the hidden risks behind today’s AI gold rush—and how to keep innovating without accidentally putting your customers, your IP, or your investors at risk.


    Why you should listen
    1. The “Oh no…” real‑world AI failure story

    Dave shares a true story of a company using an AI coding platform where:

    • The production customer database was deleted/truncated
    • The AI denied doing it
    • The team had to forensically unpick what happened to recover the data

    If you’re letting AI touch prod data or infrastructure, this story alone is worth the listen.

    2. Guardrails, not guesswork: How to build safely with AI
    You’ll hear:

    • How to use agent constraints so AI can’t drop tables, delete databases, or leak sensitive info
    • Why “just ship it” with AI agents can quietly build massive compliance and security debt
    • How Airia acts as an integration + orchestration layer across Microsoft, Google, AWS, Salesforce, ServiceNow, and more

    Perfect if you’re a founder, CTO, or builder who wants speed and safety.

    3. Compliance made real: GDPR, EU AI Act, HIPAA & beyond
    Dave breaks down:

    • Why AI agents typically do cross‑border data transfers (often across 10+ countries)
    • How that collides with GDPR, HIPAA, FCA, EU AI Act, and others
    • Why a single breach could trigger multiple fines from multiple regulators

    If you ever plan to raise serious money or sell into enterprise, this is essential listening.

    4. What VCs are starting to ask about your AI stack
    We cover:

    • How investors now view AI as a distinct risk vector in due diligence
    • The thorny IP questions when your product is built with or on top of LLMs trained on unknown data
    • Why business continuity, backups, and DR still matter even in a “no‑code / AI‑built” world

    If you want your AI startup to survive due diligence, listen to this.

    5. AI under attack: Red teaming and “AI pen testing”
    Dave explains:

    • How prompt injection, data exfiltration, and DLP abuse really look in practice
    • How Airia uses swarms of attacking agents to red‑team your own agents before launch
    • Why you should schedule recurring tests as models and data drift over time

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    45 min
  • Don't pay Dumb tax — Learn These Rules Now Before It's Too Late!
    Nov 20 2025

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    Every founder pays a coach. Some just don’t call it that.

    They call it burnout.
    Bad hires.
    Marketing flops.
    Empty bank accounts and broken holidays.

    Bruce Campbell has a name for it: the Dumb Tax.
    And he’s on a mission to help you stop paying it.

    In this episode, Bruce Campbell, co-founder and CEO of the Entrepreneurial Business School shares what 21 years of business coaching has taught him about why smart entrepreneurs get stuck, stay stuck — and keep bleeding money while trying to figure it out alone.

    You’ll hear:

    • Why “I’ll figure it out myself” is the most expensive lie in business
    • How hiring a coach is actually cheaper than doing nothing
    • The signs you’re stuck in a job disguised as a business
    • What freedom actually looks like (hint: it’s not a week in Bali worrying about Slack)
    • And how Bruce’s own business success led him to building a life-saving foundation in Uganda

    This episode’s not about theory. It’s about what happens when you stop guessing and get help that actually moves the needle.

    🔥 Payoff:

    You’re already paying for help. You’re just doing it the hard way.
    Bruce shows you the better way — and how to get out of Dumb Tax Jail for free.

    👇 Why Listen:

    • You haven’t taken a proper break in years — and even thinking about one makes you anxious
    • Your team relies on you for everything — and it’s not sustainable
    • You’ve wasted money on bad hires and broken systems
    • You don’t want to micromanage — but you don’t trust letting go
    • You’re stuck in a business that was supposed to set you free
    • You keep telling yourself “next quarter” — but nothing changes

    🎁 Want Out of Dumb Tax Jail?

    Bruce is offering a free audit of your business.
    No upsell. No catch. Just a cold, clear look at where you're losing time, money, and sanity.

    👉 Free Audit — claim yours here.

    You’ve paid enough dumb tax already.

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    28 min
  • Tackling the housing crisis by changing the way homes are built.
    Jul 17 2025

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    "We're not going to regret what we did. We're going to regret what we didn't do." That's Damion Lupo's life philosophy.

    What if the solution to America's critical housing shortage wasn't just building more homes, but completely reinventing how we build them? Damion Lupo and his team at FrameTec have raised over $100 million to commercialize the first major innovation in house framing since the nail gun was invented in 1952.

    At the heart of FrameTec's revolutionary approach is a patented "infinite board" system that transforms lumber processing. Unlike traditional construction that wastes materials and requires days of on-site work, their method identifies defects, finger-joints boards together, and produces precise, furniture-quality frames in just one day – up to four times faster than conventional methods. This isn't incremental improvement; it's exponential efficiency that could help close America's 10-million-unit housing gap.

    Damion's journey to FrameTec spans decades of entrepreneurial experience, including building over 70 companies and weathering devastating failures (like losing $25 million during the 2008 financial crisis). His hard-earned wisdom about team-building, raising capital through relationships rather than institutions, and focusing on what he calls the "foundational 15%" that gives businesses an 85% chance of success provides invaluable insights for entrepreneurs in any field.

    Whether you're fascinated by construction innovation, entrepreneurship, or simply curious about solutions to the housing crisis, this conversation offers both practical insights and philosophical depth about calculated risk-taking and leaving a positive legacy.



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    34 min
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