Ever wondered how to actually start a successful fashion brand? In this week’s episode of Managed, we sit down with Alex Morley, the founder of Asandra Studios, to get all the answers. Alex gets real about her journey, moving from a failed first attempt at a fashion line to building a business that has captivated influencers and customers alike. From sewing red-carpet dresses on the fly to navigating the intense, often unglamorous reality of fashion entrepreneurship, this conversation is a masterclass in resilience and staying true to your creative vision.

Whether you’re an aspiring founder or just curious about how your favourite brands operate, Alex drops great knowledge on the operational side of fashion, managing cash flow, and handling the frustration of seeing fast-fashion giants rip off your designs. We also dive into her modern approach to influencer marketing and why she chooses organic relationships over paid partnerships. Tune in for a candid, A-to-Z look at building a brand that survives and thrives in a saturated market.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

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