The Typecast: Grow Your Art Business copertina

The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

Di: Katie Johnson and Ilana Griffo of Goodtype
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A proposito di questo titolo

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

© 2026 The Typecast: Grow Your Art Business Arte Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69

    What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
    Apr 14 2026

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    In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography.

    We also dig into the big questions: what actually makes good type, how type trends work (and why they’re so hard to predict), what Monotype’s research reveals, and where variable fonts are actually landing in the world.

    All that and more when you listen to this episode:

    • The fascinating origin story of what we now call Irish type
    • What makes good type
    • Whether design knowledge and historical context make you better or worse at type design
    • What Monotype’s research reveals about purchasing habits across generations
    • Whether giving users more font choice in apps is actually what people want (or need)
    • Type as a deeply human invention–linked to language, identity, and culture

    Connect with Tom Foley

    Instagram: https://www.instagram.com/tom_foley_type/

    LinkedIn: https://www.linkedin.com/in/tom-foley-75062158/


    Mentioned in this episode:

    • Monotype https://www.monotype.com/
    • Monotype’s ReVision Report 2025 https://www.monotype.com/resources/ebook/unlock-report-revision-2025
    • Montotype’s Report 2024 https://www.monotype.com/resources/ebook/unlock-report-type-trends-2024
    • What the font https://www.myfonts.com/pages/whatthefont
    • Brethren Brothers https://www.brethrendesignco.com/

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube

    We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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    1 ora e 6 min
  • What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68

    What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
    Mar 24 2026

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    What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.

    Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately due, or just wondering if LinkedIn is worth your time, this one’s for you.

    All that and more when you listen to this episode:

    • How Adam structures his day using the Pomodoro Technique (and why creatives need structure to be creative)
    • The “be everywhere, always” approach to marketing and why it’s really just being authentically top of mind
    • How to build passive income streams without overthinking them first
    • Font sales, SEO, and why Adam’s “little turd fonts” now pay his mortgage
    • Why financial stability is the foundation for creative experimentation
    • The $100k conversation: what it actually means and why it looks different for everyone
    • Batching content and staying consistent on social media
    • Raising rates with confidence: what it signals to clients and why it matters
    • Project management and getting ideas out of your head so they stop taking up space


    Connect with Adam Vicarel

    Website: https://www.adamvicarel.com/
    Instagram: https://www.instagram.com/vicarelstudios/
    Coffee Company: https://www.instagram.com/allclevelandcoffee/


    Mentioned in this episode:

    • Follow Your Art Book
    • Pomodoro Technique
    • Brethren Design Co.
    • Asana

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube

    We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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    56 min
  • What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67

    What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
    Mar 10 2026

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    What happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambitious graphic design exhibitions in recent memory? You get Lope Gutiérrez-Ruiz, and our conversation with him does not disappoint.

    Lope is a partner and project lead at In-House International, a design studio and typeface foundry. He’s also a TED Fellow, a Knight Fellow at Stanford, and the curator behind One Hundred Points.

    In this episode, we dig into what it actually looks like to build a creative practice rooted in curiosity and systems–not just style. Lope shares his take on design rules (and whether you should bother learning them) and how his journalism background still shapes every creative decision he makes. We also get into the realities of working with nonprofits, font piracy, and how he pulled off a massive exhibition without taking a sabbatical.

    All that and more when you listen to this episode:

    • How Lope went from journalist to publisher to self-taught designer and typeface founder
    • Why being self-taught may actually be a creative advantage
    • His philosophy on design rules, systems, and building a practice around curiosity
    • The studio structure at In-House International
    • The truth about font piracy and typeface licensing
    • How One Hundred Points came to be and why he thinks every designer should participate in an exhibition
    • Tips for funding a creative exhibition through sponsorships
    • The “Alphabet of Tomorrow” talk at South by Southwest


    Connect with Lope

    • In-House International: weareinhouse.com
    • Instagram: weareinhouse
    • One Hundred Points Exhibition: onehundredpoints.org


    Mentioned in this episode:

    • Run Studio Run https://nopicnicpress.com/shop/run-studio-run
    • South by Southwest, “Alphabet of Tomorrow” talk, March 18, 2026 https://schedule.sxsw.com/events/PP1150035
    • Follow Your Art by Katie Johnson & Ilana Griffo (book releasing March 17th!) https://goodtype.us/follow-your-art-book
    • Book Launch Event @ Roommate Collective at Springdale General, Austin: March 18th, 5-8pm
    • Tactical Guide to Sponsorship PDF

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website
    • Goodtype on Instagram
    • Goodtype on Youtube

    We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
    Mostra di più Mostra meno
    1 ora e 8 min
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