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Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, bookkeeping, email marketing, and everything in between. We’re keeping it real: what we love, what gives us the sweats (hi, Zapier), and how we built a functional system over time without losing our minds.

All that and more when you listen to this episode:

• Why we use Squarespace for our website
• How ThriveCart, Stripe, and PayPal all work together for course sales
• What we landed on to host our courses and The Kernference
• How we use Notion to manage everything, and our A/B/C priority system
• Our all-day-every-day communication hub
• The Adobe Acrobat Spaces features we’re genuinely nerding out over
• What we use to automate and communicate between our different apps
• Our banking setup
• Our email marketing breakdown
• Using DM automations and scheduling tools
• Podcast recording and hosting faves
• Email inbox management using Shift
• Our honest (and very curious) thoughts on AI workflows

Mentioned in this episode:

• Try Acrobat Spaces! https://goodtype.us/acrobat #ad
• Squarespace
• Kate Christy at Folk Founded
• Nolan Pelletier
• ThriveCart
• Circle
• Our Notion Dashboard Template
• Adobe Creative Cloud
• Zapier
• Novo
• Bench
• Gusto
• Kit (formerly ConvertKit)
• Flodesk
• ManyChat
• Adobe Express
• Metricool
• Riverside

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography.

We also dig into the big questions: what actually makes good type, how type trends work (and why they’re so hard to predict), what Monotype’s research reveals, and where variable fonts are actually landing in the world.

All that and more when you listen to this episode:

• The fascinating origin story of what we now call Irish type
• What makes good type
• Whether design knowledge and historical context make you better or worse at type design
• What Monotype’s research reveals about purchasing habits across generations
• Whether giving users more font choice in apps is actually what people want (or need)
• Type as a deeply human invention–linked to language, identity, and culture

Connect with Tom Foley

Instagram: https://www.instagram.com/tom_foley_type/

LinkedIn: https://www.linkedin.com/in/tom-foley-75062158/

Mentioned in this episode:

• Monotype https://www.monotype.com/
• Monotype’s ReVision Report 2025 https://www.monotype.com/resources/ebook/unlock-report-revision-2025
• Montotype’s Report 2024 https://www.monotype.com/resources/ebook/unlock-report-type-trends-2024
• What the font https://www.myfonts.com/pages/whatthefont
• Brethren Brothers https://www.brethrendesignco.com/

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us Fan Mail

What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.

Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately due, or just wondering if LinkedIn is worth your time, this one’s for you.

All that and more when you listen to this episode:

• How Adam structures his day using the Pomodoro Technique (and why creatives need structure to be creative)
• The “be everywhere, always” approach to marketing and why it’s really just being authentically top of mind
• How to build passive income streams without overthinking them first
• Font sales, SEO, and why Adam’s “little turd fonts” now pay his mortgage
• Why financial stability is the foundation for creative experimentation
• The $100k conversation: what it actually means and why it looks different for everyone
• Batching content and staying consistent on social media
• Raising rates with confidence: what it signals to clients and why it matters
• Project management and getting ideas out of your head so they stop taking up space

Connect with Adam Vicarel

Website: https://www.adamvicarel.com/
Instagram: https://www.instagram.com/vicarelstudios/
Coffee Company: https://www.instagram.com/allclevelandcoffee/

Mentioned in this episode:

• Follow Your Art Book
• Pomodoro Technique
• Brethren Design Co.
• Asana

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

We wrote a book! Grab a copy and sign up to access the audiobook when we release it!

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!