The Truth About Gartner Pay To Play
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The Truth About Gartner Pay To Play
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The third episode of Reality Distortion Fields (RDFs) is all about a popular myth in the tech industry: Gartner is a pay-to-play firm. Elias ( @ekhnaser ) and Alessandro ( @Perilli ) bust it, hopefully, once and for all, answering all the burning questions:
- What really happened inside Gartner when they were analysts there?
- What do tough analysts really say to vendors?
- Is it true that analysts craft their research to be hired by vendors?
- Why should technology providers never fear falling off the Magic Quadrant?
- What's the difference between Gartner's approach to sponsored research and the approach of other firms? And which one is worse?
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What happens when two industry veterans and former analysts meet and have a private chat about the marketing hyperboles and product overpromise of tech vendors? What do they say to each other? Welcome to Reality Distortion Fields (RDFs)!