Is your skincare routine actually helping your skin, or are you just chasing the next quick fix?

In this episode, I'm joined by Emilie Toups, founder of Toups & Co., to talk about natural skincare for aging skin and what really changes as we move through our late 30s, 40s, and beyond.

We're digging into why skin can become drier and thinner as we age, how hormones and lifestyle may play a role, and why healthy skin starts with more than what you put on your face.

We also break down some common skincare ingredients, including hyaluronic acid, AHAs, bakuchiol, retinol, tallow, fragrance, and those confusing "natural" and "botanical" labels you see on products.

In this episode, we discuss:

• Why your skin changes as you age

• Why there's no 10-day miracle fix for aging skin

• How nutrition, sleep, hydration, and lifestyle support healthy skin

• Skincare ingredients that sound scary but can actually be beneficial

• Why Emilie prefers bakuchiol as an alternative to retinol

• What "natural fragrance" really means

• Why sourcing and processing matter when choosing tallow skincare

• How often to use facial masks and exfoliating products

• What to consider when choosing sunscreen and sun protection

• The best place to start if you want to simplify your skincare routine

If you've noticed your skin changing and aren't interested in complicated routines or unrealistic anti-aging promises, this conversation will help you take a simpler, more informed approach to caring for your skin.

Links Mentioned:

• Read the Blog Post: https://melissaknorris.com/podcast/why-your-skin-changes-after-40/

• Toups & Co. (Use coupon code "MELISSA25" to save 25% off your entire order (new customers only OR coupon code "PIONEERING" for 10% off if you're not a first-time customer): https://melissaknorris.com/toupsandco