Vince and Anthony Nardo, Truvolv investors and TruCoach mentors, spent forty years building a family home improvement business with their father. Vince ran it as president, Anthony as CFO. They grew it past a thousand employees and multiple states before selling to private equity.

In this episode of The TruCoach Podcast, Vince and Anthony unpack what they learned along the way. They start with what their mother drilled into them early: business stayed in the office, family stayed at the Sunday dinner table, and they were a family with a business, not a family business. That distinction shaped how they made decisions. They get into where most home improvement operators get stuck: making decisions without a real financial plan, confusing cash with profit, and expanding into new markets without modeling the cash requirements first.

They cover why they simplified their product mix when they realized they were spending 80% of their time on 20% of their profit, and why dollars per crew day became a more useful number than margin for everything from staffing to forecasting. They also get into what they say was the pivot point in their growth: getting outside their own four walls and learning from operators who'd already been there - or were right there with them. Peer groups, mentors who shared what they knew early on, the questions you only think to ask once you've heard someone else ask them first. It's the same belief TruCoach is built on: the business can't outgrow the team, and the team grows fastest by learning from people who've already done the work.

The TruCoach Podcast is brought to you by Truvolv - digital marketing and business coaching experts built exclusively for the home improvement industry. TruCoach is Truvolv's mentorship program: real-world guidance from people who've actually built, scaled, and exited home improvement companies so you can skip the hard lessons they’ve already learned and get to growth faster. Learn more and have your lightbulb moment at truvolve.com

Chris Behan has been in digital marketing since before Google was a thing. He was generating leads online while most people were still figuring out what the internet was. He's generated tens of millions of leads for home improvement companies, built and exited a business focused entirely on this industry, and now he's the president of Truvolv.

He also has a very specific point of view on why your leads are getting more expensive and your results aren't keeping up - and spoiler alert, it has nothing to do with how much you're spending.

In this episode of The TruCoach Podcast, Chris joins industry legend Brian Gottlieb in breaking down why website speed is the most overlooked conversion lever in home improvement marketing, why the agencies telling you to spend more are selling you old technology.

There's also a conversation about something most home improvement companies never think about: the difference between brand story and direct response, and why leaning too hard on one without the other turns your marketing into a barking dog your customers eventually stop hearing.

The TruCoach Podcast is brought to you by Truvolv - digital marketing and business coaching experts built exclusively for the home improvement industry. TruCoach is Truvolv's mentorship program: real-world guidance from people who've actually built, scaled, and exited home improvement companies so you can skip the hard lessons they’ve already learned and get to growth faster. Learn more and have your lightbulb moment at truvolve.com

Brian Gottlieb built a home improvement company from $3,000 on a plastic folding table to a $150 million exit. Eric Bohner has spent 27 years inside this industry, across hundreds of businesses, watching owners get stuck at the same walls over and over.

In this first episode of The TruCoach Podcast from Truvolv, Brian and Eric lay out the founding vision behind TruCoach and the problems it and Truvolv exist to solve. Home improvement owners are exceptional at their craft. Running and scaling a business is a different skill set entirely, and most people are learning it the hard way.

If you're in the home improvement or home services business, congratulations - you're already committed. If you want to thrive in this business, TruCoach is built to shorten the road to scaling, growing and sustaining it. The right answers, from people who've actually been there.

The TruCoach Podcast is brought to you by Truvolv - digital marketing and business coaching experts built exclusively for the home improvement industry. TruCoach is Truvolv's mentorship program: real-world guidance from people who've actually built, scaled, and exited home improvement companies so you can skip the hard lessons they’ve already learned and get to growth faster. Learn more and have your lightbulb moment at truvolve.com