The Travel Marketing Podcast copertina

The Travel Marketing Podcast

The Travel Marketing Podcast

Di: Propellic Brennen Bliss
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You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.© 2023 Propellic Economia Marketing Marketing e vendite
  • The $75B Wedding Travel Economy
    Sep 7 2026

    Wedding related travel, including honeymoons, is now an estimated $75 billion piece of the travel industry. Brennen sits down with Sara Margulis, co-founder and CEO of Honeyfund, to talk about how wedding spend is moving away from the big day and into travel: micro weddings are up, destination weddings are up, and couples are funding honeymoons and even babymoons instead of registering for household goods.

    Sara also breaks down how Honeyfund built a fee-free model into a genuine growth engine, why paid acquisition still matters even with a built-in viral loop, since every year brings a brand new set of couples, and how Honeyfund is already showing up in ChatGPT and Google AI Overview before couples run a traditional search.

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    32 min
  • How Kampaoh Reached 80% Direct Bookings by Treating the CTO like a Marketer
    Jul 28 2026

    In this episode, Victor, CTO of Kampaoh, joins the podcast to reveal how aligning your technology leader with your marketing team can skyrocket your travel brand's revenue. Kampaoh has rapidly scaled to over 90 campsites across Europe by turning "easy camping" into a highly personalized, data-driven customer journey.

    Discover why they decided to build a custom Customer 360 platform from scratch, how they leverage WhatsApp for pre-arrival communication, and their brilliant strategy of using OTAs like Booking.com as paid advertising rather than a primary sales channel. Whether you are a CMO, CTO, or founder in the hospitality space, this conversation is packed with actionable insights on building a seamless tech stack that drives true customer loyalty.

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    31 min
  • How Vaya Adventures Markets Hidden Gems at Scale
    Jul 9 2026

    From one region to the whole world: how Vaya Adventures built a $30M travel business on bottom-of-funnel search.

    Jim Lutz didn't plan on travel. He planned on law. A year abroad before law school, plus a trip to Morocco, rerouted the entire flight plan.
    In this episode, Brennen sits down with Jim Lutz, founder of Vaya Adventures, to trace how a former lawyer built a 35-person, $30M+ adventure travel company that's grown 25 to 35% a year for the last five years.

    The center of the story is the decision that reshaped the business: going from a South America specialist to selling the entire world, and why that one move did more for repeat and referral than any single campaign could.

    Jim is refreshingly candid about the parts most founders skip. Shrinking from 13 people to 6 during COVID. The discipline of fishing at the bottom of the funnel when booking.com and Expedia are spending billions on the same intent. Why the wrong lead is worse than no lead at all. And the years he spent resisting the word "luxury" before he understood what it was quietly doing for his pipeline.

    It's a conversation about building a proper business: the slow handoff from founder-led marketing to an in-house team, where AI earns its keep, and where the human on the other end of the trip stays irreplaceable.

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    38 min
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