The Teenage Brain & Marketing Choices with Dr.Michael Platt copertina

The Teenage Brain & Marketing Choices with Dr.Michael Platt

The Teenage Brain & Marketing Choices with Dr.Michael Platt

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Most teenagers grow up navigating a world shaped by social pressure, screens, and constant comparison, yet very few of us are ever taught how our brains actually make decisions.


Michael Platt is a neuroscientist, professor at the University of Pennsylvania, and director of the Wharton Neuroscience Initiative. His work explores how emotion, social connection, and environment shape human behavior. Blending neuroscience with real-world insight, he helps explain why we think, feel, and choose the way we do in a digital age.


In this conversation, we explore:


  • What the social brain is and why connection is essential to well-being
  • Why teenagers are especially sensitive to social feedback and belonging
  • How brands, social media, and digital platforms capture attention and influence choice
  • Why herd mentality feels so powerful, and when it helps or hurts us
  • How creativity, motivation, and decision-making are shaped by environment
  • What skills matter most for teens growing up with AI and “god-like” technology


This isn’t just an episode about neuroscience. It’s about understanding your brain, protecting your autonomy, and learning how to make intentional choices in a world designed to influence you. I hope you enjoy listening.

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